2020
DOI: 10.1007/978-3-030-55307-4_8
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An Exploratory Approach Towards Fashion E-tail

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Cited by 4 publications
(8 citation statements)
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“…The first group of interviews consisted of twenty-four women, from 25 to 47 years old (M = 34.8, SD = 6.6), 92% have bought clothes online (Table 1). Interviews took place from 3 May to 2 October 2019 (See [3] for complete results). Our main findings suggest that there is a general lack of trust in online shopping.…”
Section: Exploratory Interviews With Usersmentioning
confidence: 99%
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“…The first group of interviews consisted of twenty-four women, from 25 to 47 years old (M = 34.8, SD = 6.6), 92% have bought clothes online (Table 1). Interviews took place from 3 May to 2 October 2019 (See [3] for complete results). Our main findings suggest that there is a general lack of trust in online shopping.…”
Section: Exploratory Interviews With Usersmentioning
confidence: 99%
“…There are still people who do not feel comfortable buying clothes online, size and fit are the main reasons. Besides, lack of clear information results in low levels of confidence [51], and the different size tables adopted by apparel companies are a barrier for some users [3]. Our results led us to conduct interviews with e-commerce specialists.…”
Section: Exploratory Interviews With Usersmentioning
confidence: 99%
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“…This approach is often used to identify problems that have yet to be studied clearly and provide possible solutions. The result of such a study is to provide significant insights into a given situation, and although not generalisable, it can provide possible thematised explanations that may assist in future research (Bozzi et al, 2020;Tripathi et al, 2019). More importantly, for this study, such an approach may greatly assist in planning for disseminating disaster construction knowledge in rural areas of Pakistan.…”
Section: Qualitative Datamentioning
confidence: 96%
“…Through a descriptive-exploratory approach, this study employed the technique of semi-structured qualitative research through the use of data gathered at interviews, similar to the data collection conducted by (Bozzi et al, 2020). The emergent data may have sufficient exploratory depth to describe the topic in such conversations.…”
Section: Qualitative Datamentioning
confidence: 99%