Resumo: Este artigo é parte de uma pesquisa em andamento, inicialmente pautada nos problemas causados por adaptações acríticas de sítios de comércio eletrônico de vestuário completos para o acesso via smartphones. Após a realização de uma pesquisa exploratória, identificou-se que a barreira mais enfrentada por usuários não tinha relação com o tipo dispositivo; e sim à falta de confiança nas medidas das roupas fabricadas pela indústria de vestuário brasileira. Além de ser um problema de usabilidade, por induzir os usuários ao erro, foi verificado que seu impacto maior era sobre a experiência do usuário (UX). A implementação de uma pesquisa exploratória como primeira abordagem de pesquisa mostrou-se essencial para o levantamento dos problemas enfrentados por usuários em uma área em franca expansão no Brasil e no mundo. Brazil and worldwide. Key words in English e-commerce, UX, usability Abstract: This article is part of an ongoing Master's degree research. Initially, the study was based on problems caused by uncritical adaptations of complete e-commerce sites to be accessed via smartphones. After conducting an exploratory research, it was noticed that the barrier most faced by users was independent of the device; it was related to the lack of confidence users have in the measurements of the apparel manufactured by the Brazilian clothing industry. This issue, in addition to being a usability problem by inducing users to error, had a great impact on the user experience (UX). The implementation of an exploratory research as an initial research approach proved to be essential for unveiling the problems faced by users in continuously expanding area in
BACKGROUND: Marketing clothes online can be challenging for those who buy and sell them. They are products that people still feel the need to have direct contact with. Some of their attributes are not easily communicated digitally, such as the fit and the feel of the fabric. Besides, the lack of standardization of sizes practiced by the Brazilian clothing industry raises several doubts to the user. OBJECTIVE: The objective of this paper is to present the results of an investigation concerning the user experience (UX) resulting from the interaction with female e-commerce websites. METHODS: The methods were organized into two stages: exploratory and descriptive. The former consisted of an exploratory interview (19 interviewees), an online questionnaire (205 respondents), and semi-structured interviews with 5 fashion specialists. In the latter, 60 users were divided into two groups of 30 participants to undertake a usability test on an e-commerce website (dafiti.com.br) to evaluate the UX when buying clothes. Group A used a desktop/laptop and Group B used a smartphone. The users were then debriefed and answered the AttrakDiff2™ questionnaire. RESULTS: Users lacked technical knowledge on clothing attributes and were extremely wary about the size and fit information provided (60% in Group A and 83% in Group B were not sure about fit and size information). Surprisingly, the AttrakDiff2™ showed no significant difference between the mobile or the desktop/laptop UX (Group A: M = 4.0 SD = 0.1; Group B: M = 4.1 SD = 0.2). CONCLUSIONS: The most significant problem faced by the users concerned the fit and sizing information, as these attributes are usually poorly communicated digitally. In addition to being a usability problem, by inducing users to errors, its greatest impact was on the UX.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.