“…Where research has considered how people relate to, embrace, or reject, identity management technologies (IMTs) in everyday life (e.g. Byun & Byun, 2013;Clodfelter, 2010;Hossain & Prybutok, 2008;James, Pirim, Boswell, Reithel, & Barkhi, 2006;Sanquist, Mahy, & Morris, 2008;Smith, 2008), it has typically assumed the citizen or the consumer to be a rational actor, making instrumental choices on the basis of perceived usefulness and efficiency. To do so, though, ignores the cultural narratives that precede and interact with the technologies and the ways in which they are understood.…”