walking, sedentary and transitory behaviours are distinct from each other, and together explain daily function. Further research on a larger sample is indicated to explore the characteristics that explain these behaviours, in particular the interplay between sedentary behaviour and periods of physical activity.
Trust is a key factor in consumer decisions about website engagement. Consumers will engage with sites they deem trustworthy and turn away from those they mistrust. In this paper we present a framework for understanding trust factors in web based health advice. The framework is derived from a staged model of trust and allows predictions to be made concerning user engagement with different health websites. The framework is then validated via a series of qualitative, longitudinal studies. In each study genuine consumers searched online for information and advice concerning their specific health issue. They engaged in free searching and were directed towards sites previously reviewed using the framework. Thematic analysis of the group discussions provided support for the framework and for the staged model of trust wherein design appeal predicted rejection (mistrust) and credibility of information and personalisation of content predicted selection (trust) of advice sites. The results are discussed in terms of the merits of the framework, its limitations and directions for future work.
In recent years the number of health related websites has increased dramatically and so have concerns regarding the quality of online information. The sheer volume of sites and the variety of information available have left health consumers potentially with greater choice but it is not clear whether these online changes are reflected in user behaviour. This study addresses whether users are becoming more proficient in searching for credible, high quality information and whether they are more demanding of the type of information being sought and less ready to trust online health advice. This paper describes changes in the use of the Internet for health advice over a five-year period. It compares findings from two large-scale online questionnaire studies undertaken in 2000 and 2005. Key changes and similarities in usage and trust practices are noted. The rise in unregulated sites is discussed in terms of patients ''acting as scientists'' using websites to test out theories regarding their health. The increasing importance of design issues is also highlighted and implications for website designers and content providers are presented.
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