2015
DOI: 10.7856/kjcls.2015.26.1.75
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An Impact Analysis of FMD News on Pork Demand in Korea

Abstract: This study investigates the impact of livestock diseases, including FMD(foot-and-mouth disease) and MCD(mad-cow disease), on pork demand in Korea. TV news stories about the livestock diseases were considered as negative advertising, and therefore the carry-over effect of negative advertising was combined with the pork demand model in conjunction with an exponential distributed lag function. The asymmetry hypothesis was imposed, however it was accepted that demand response does not show different sensitivities … Show more

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Cited by 3 publications
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“…This disease lowers the growth rate, milk production, and mobility of infected animals, affecting livestock productivity [ 1 ]. Moreover, the economic cycle is perpetuated by increases in the production cost of meat and corresponding decreases in consumer demand [ 4 ].…”
Section: Introductionmentioning
confidence: 99%
“…This disease lowers the growth rate, milk production, and mobility of infected animals, affecting livestock productivity [ 1 ]. Moreover, the economic cycle is perpetuated by increases in the production cost of meat and corresponding decreases in consumer demand [ 4 ].…”
Section: Introductionmentioning
confidence: 99%