An Importance-Performance Analysis of Bali State Polytechnic's Green Tourism Program

Abstract

Understanding stakeholders' perception on organization social responsibility initiative is very important for the success of the initiative itself. Green Tourism is Bali State Polytechnic (BSP)'s special program to show its social responsibility commitment. In order to succeed, the Green Tourism program should be conducted based on and able to meet the stakeholders' needs and expectations. This study investigates BSP's internal stakeholders' perception on Green Tourism program. A questionnaire is developed based on a literature review and interview which resulted in a total of 59 indicators which was answered by a total of 289 students, lecturers, and administration staff. The data is analysed by using descriptive statistics and important-performance analysis (IPA). The result shows that the stakeholders have a relatively high perception on the importance of Green Tourism programs but perceive that its implementation still requires more improvements. All three themes; green ethics, green business, and green physics are considered both very important and already well implemented but still need more improvements. BSP need to improve efforts on some indicators such as praying before activities, encourage honesty, discipline, and care attitudes, integrate religious values into teaching learning process, encourage work culture, set up discussion groups, encourage voluntary culture, create group work, regularly communicate campus activities to public; and maintain buildings.

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