Ethnobotanicals are traditionally used by indigenous communities for medicinal and cosmetic purposes. Owing to their rich bioactive compounds and ability to treat skin issues, natural ingredients are gradually gaining popularity in modern skincare cosmetics. The use of plants in skincare formulations serves as a bridge between traditional knowledge and modern cosmeceutical practices. People around the globe are showing a preference for natural and sustainable skincare cosmetics; hence, the demand for ethnobotanical-based cosmetics on the market has increased. Scientific validation, standardization and collaboration between indigenous people, researchers and cosmetic companies play key roles in ensuring the efficacy, safety and quality of skincare products containing ethnobotanical ingredients. The future of ethnobotanicals in modern skincare lies in the harmonious blend of ancestral wisdom with cutting-edge cosmetic science and offers a promising outlook for the beauty industry.