1961
DOI: 10.1177/002383096100400301
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An Index to Measure Contingency of English Sentences

Abstract: Several indexes to measure contingency of sentences were constructed by considering nouns, repeated nouns, and total number of words. Contingency was operationally defined as reconstructibility in order to test the several indexes against a criterion.The best form of the index was then selected and retested. The contingency ranking, based on the index, of ten sections of text correlated 0-84 with the reconstructibility ranking. It was concluded that the index is a valid initial approximation to a measure of co… Show more

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Cited by 48 publications
(27 citation statements)
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“…Participants were randomly assigned to one of the three treatment conditions and the two attack message conditions. Inoculation and attack messages were evaluated for written comprehension using the Index of Contingency (Becker, Bavelas, & Braden, 1961), a measure that interprets the readability of sentences. With this measurement, lower numbers suggest diversity in language while higher ratings indicate repetition in word choices.…”
Section: Experimental Materialsmentioning
confidence: 99%
“…Participants were randomly assigned to one of the three treatment conditions and the two attack message conditions. Inoculation and attack messages were evaluated for written comprehension using the Index of Contingency (Becker, Bavelas, & Braden, 1961), a measure that interprets the readability of sentences. With this measurement, lower numbers suggest diversity in language while higher ratings indicate repetition in word choices.…”
Section: Experimental Materialsmentioning
confidence: 99%
“…To ensure that messages used as manipulations were similar in terms of readability, attack message and inoculation treatment messages were evaluated for written comprehensibility using the Index of Contingency (Becker, Bavelas, & Braden, 1961). Equivalence among the messages was ascertained; the rating for the attack message was 6.15, whereas ratings for the inoculation pretreatment messages ranged from 6.56 to 6.87.…”
Section: Experimental Materialsmentioning
confidence: 99%
“…Total word counts and the Index of Contingency, developed by Becker, Bavelas, and Braden (1961) to gage the comprehensibility of messages, were used to evaluate message equivalence. As Table 1 indicates, the total word counts and the Index of Contingency ratings of the inoculation messages and of their corresponding comparative advertising messages were similar.…”
Section: Design and Independent Variablesmentioning
confidence: 99%