An Initial Investigation Into Naturally Occurring Loss- and Gain-Framed Memorable Breast Cancer Messages

Abstract

Memorable message research examines interpersonal messages “…remembered for extremely long periods of time and which people perceive as a major influence on the course of their lives” (Knapp, Stohl, & Reardon, 1981, p. 27). They can also guide actions, such as health behaviors. This exploratory research examined self-reported memorable messages about breast cancer to determine if they were framed, emphasizing either the benefits (gain-framed) or the costs (loss-framed) of a behavior. About one-fourth of the messages were framed, with most being gain-framed. The messages tended to emphasize early detection actions. Study limitations and implications for future research are discussed.

Memorable First Time Sexual Experiences: Gendered Patterns and Nuances

“…A copy of the complete survey is available on request. This self-report methodological strategy (Lauckner et al, 2012) was consistent with our desire to have participants ''narrate their own experiences within these interactions as opposed to asking participants to respond to topics chosen by the researchers'' (Morgan & Zurbriggen, 2007, p. 519). Within this study, participant stories ranged from those that were 1-2 sentences long to those that were several paragraphs.…”

“…In the last two and a half decades, communication scholars have studied memorable messages in terms of organizational socialization (e.g., Dallimore, 2003;Stohl, 1986), influence of family communication (e.g., Ellis & Smith, 2004;Medved, Brogan, McClanahan, Morris, & Shepherd, 2006), perceptions of illness and healthcare (e.g., Keely, 2004;Lauckner et al, 2012;Smith, Atkin, Skubisz, Nazion, & Stohl, 2009;Smith et al, 2010), constructions of identity (Heisler & Ellis, 2008;Holladay, 2002), and understandings of discrimination in an increasingly diverse world (Camara & Orbe, 2010). For this particular study, the literature on memorable messages represents a useful conceptual lens through which to study salient influences of current sexual practices (Medved et al, 2006).…”

Exploring the Coordinated Management of Meaning of Sex: The Social Construction of Male College Student Logical Forces

“…This prompt provided a rich source of detailed data concerning a variety of details regarding narratives about memorable sexual messages. This self-report methodological strategy (Lauckner et al, 2012) was consistent with our desire to have participants "narrate their own experiences within these interactions as opposed to asking participants to respond to topics chosen by the researchers" (Morgan & Zurbriggen, 2007: p. 519). Within this study, participant stories ranged from those that were 1 -2 sentences long to those that were several paragraphs.…”

BABS (Becoming Active in Beating osteoarthritiS): Study protocol of a randomized controlled trial on the effectiveness of an information campaign in improving the management of osteoarthritis and quality of care

“…The theory behind these key messages is the notion that mere exposure to an object can lead to a more positive attitude towards the object [51]. Key messages contained framing (phrasing a statement that describes a choice or outcome in terms of its positive [gain] or negative [loss] features) and testimonials of both a doctor (Dr. Bart) and a patient (Babs), based on ndings of a previous study of our research group {Oomen, 2023}, and included rhyme for better processing and stronger persuasiveness of the message [52,53]. In addition, the collaboration between the three hospitals, the regional GP cooperatives and the regional physiotherapists association within the project will be emphasized in the material, as messages from a credible source are processed better and have a positive impact on intentions [54][55][56].…”