While essential, the process of developing and testing crime prevention strategies is currently an expensive and time-consuming process. In addition, there are some potential crime prevention programs that are either too costly or unethical to test empirically. What if we could test these strategies in an artificial world first? In a world of increasingly uncertain resources, simulation offers a promising methodology for experimenting with potential strategies to identify the most promising ones before they are tested empirically. This paper introduces simulation and then explores the potential of and challenges to the use of simulation models to provide valuable information about the potential effectiveness of crime prevention strategies. One potential application of simulation is discussed in detail and several others are suggested.phenomena. In the field of criminology, several theoretically based simulations create artificial worlds and populate them with virtual beings, referred to as agents. These agents are programmed with behaviors based on one or more theories from a number of disciplines, including environmental criminology, cognitive science, behavioral geography, and ecology, which dictate how they perceive, reason, and act within the simulation environment. While the model is running, agents interact with each other and their environment. Researchers then assess which factors might be important in offender decision making and how the results of those decisions produce specific crime patterns (Eck, 2005;Groff, 2007a;Liu et al., 2005).Once a model has been developed, it can be used to run simulation experiments, the results of which are analyzed to determine whether or not the mechanisms involved work the way theory would have predicted. After a model has been validated to ensure it is producing plausible results, candidate crime prevention strategies can be systematically implemented in silico and their effect on the individual agents and the outcome patterns can be explored. This paper introduces simulation as a methodology for developing and testing crime prevention strategies, and provides one illustrative example of its application and several additional examples of possible directions, ending with a discussion of some challenges that must be overcome for simulation to achieve its potential.