An integrated model of the younger generation’s online shopping behavior based on empirical evidence gathered from an emerging economy

Dang, Van Thac; Wang, Jianming; Vu, Thinh Truong

doi:10.1371/journal.pone.0232213

Cited by 13 publications

(19 citation statements)

References 70 publications

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“…Furthermore, it has been noted that information adoption is significantly and positively related to online purchase intention, which supports earlier studies [ 71 , 107 ]. Information adoption is commonly acknowledged as something that will enable or hinder decisions [ 108 ].…”

Section: Discussionsupporting

confidence: 89%

“…The usefulness of information is crucial in purchasing decisions since it aids consumers in determining and understanding products, services, and associated aspects of their purchasing decisions [ 102 ]. When individuals adopt information about the rival brand and the attributes and benefits of a product or service, this enhances their buying decisions since it facilitates them in evaluating their options [ 107 ]. The finding revealed that information adoption partly mediates the suggested relationship [ 107 ].…”

Section: Discussionmentioning

confidence: 99%

“…When individuals adopt information about the rival brand and the attributes and benefits of a product or service, this enhances their buying decisions since it facilitates them in evaluating their options [ 107 ]. The finding revealed that information adoption partly mediates the suggested relationship [ 107 ].…”

Section: Discussionmentioning

confidence: 99%

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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

et al. 2022

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The maturity and growth of social media have empowered online customers to generate electronic word of mouth (eWOM), on various online websites and platforms, which may influence an individual’s decision-making process. This paper explores eWOM information’s impact on social media users’ purchase intention by applying the information adoption model (IAM) and the technology acceptance model (TAM). PLS-SEM (SmartPLS V.3.3) has been utilized to test the hypotheses using data of 432 respondents. The research findings evinced that eWOM information quality, credibility, usefulness, and ease of use have been critical in determining online consumers’ intention to adopt eWOM and form purchase behavior on social media. The study’s outcomes offer the marketing managers a viewpoint to realize the significance of the effect of eWOM information on online purchase intention among social media users. Furthermore, the study findings will also enlighten marketing and business managers to utilize social media websites by gauging consumer behavior and focusing on characteristics of eWOM information on social media for better consumer insights.

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Section: Discussionsupporting

confidence: 89%

Section: Discussionmentioning

confidence: 99%

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The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

et al. 2022

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“…Sumber informasi produk ialah asal muasal dari mana informasi atau data tentang produk itu diperoleh. Sumber informasi yang diharapkan oleh konsumen biasanya cenderung yang bersifat dapat dipercaya dalam hal keakuratan dan ketepatan informasi serta dalam hal kelengkapan informasi (Dang et al, 2020). Konsumen akan cenderung mencari informasi tentang produk yang akan dibeli terlebih dahulu sebelum akhirnya memutuskan akan membeli atau tidak.…”

Section: Kajian Pustaka Dan Pegembangan Hipotesis Kajian Pustakaunclassified

Pengaruh Sumber Informasi Pada Keputusan Pembelian Yang Di Moderasi Positive Product Knowledge

Noviantari

Wibowo

Primartono

et al. 2022

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Abstract The ability of producers to understand the factors that encourage consumers to make purchases online is one of the basic things that must be learned in order to be able to face the intense competition in today's digital era. This study examines the effect of evidential, confirmational and experientia lonline influence on online buying decisions which are moderated by positive product knowledge. There were 132 samples which were collected by distributing questionnaires through Google Form. The analytical method applied is regression analysis to test the direct relationship and subgroup analysis to test moderation. The results of this study state that confirmational and experiential directly have a significant effect on online buying decisions. Positive product knowledge is stated to be able to moderate the relationship between confirmational and experiential on online buying decisions. Meanwhile, evidential online influence directly or moderated by positive product knowledge has no effect on online buying decisions. Keywords: Evidential, Confirmational, Experiental, Product Knowledge, Buying Decision. Abstrak Kemampuan produsen dalam memahami faktor yang mendorong konsumen dalam melakukan pembelian secara online, menjadi salah satu hal dasar yang harus dipelajari guna dapat menghadapi ketatnya persaingan di era digital saat ini. Penelitian ini menguji tentang pengaruh evidential, confirmational dan experiential online influence pada online buying decision yang dimoderasi oleh positive product knowledge. Terdapat 132 sampel yang dikumpulkan dengan menyebarkan kuesioner melalui Google Form. Metode analisis yang diterapkan adalah analisis regresi untuk menguji hubungan langsung dan analisis sub group untuk menguji moderasi. Hasil dari penelitian ini menyatakan bahwa confirmational dan experiential secara langsung berpengaruh signifikan pada online buying decision. Positive product knowledge dinyatakan dapat memoderasi hubungan antara confirmational dan experiential pada online buying decision. Sedangkan, evidential online influence secara langsung maupun dimoderasi oleh positive product knowledge tidak berpengaruh pada online buying decision. Kata Kunci: Evidential, Confirmational, Experiential, Pemahaman Produk, Keputusan Pembelian.

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“…The amount of sales online has reached more than 1.5 trillion US dollars in 2018. E-commerce is becoming the greatest potential business in China (Dang et al, 2020). The rapid development of online shopping has created tremendous challenges and threats for traditional physical stores.…”

Section: Introductionmentioning

confidence: 99%

The impact of retailers' indoor environmental quality on consumer purchase decision

Dang

Nguyen

Wang

2021

IJRDM

Self Cite

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PurposeA review of 67 articles in the indoor environmental quality (IEQ) literature published from 2010 to 2020 reveals that none of prior studies have determined the IEQ of physical retailers and its impact on consumers. To fill such a gap, this study investigates the influence of physical retailers' IEQ on consumer purchase intention. The mediating roles of hedonic experience and perceived brand value (PBV) in this relationship are also determined. Furthermore, the moderating effect of perceived service quality (PSQ) on the link between physical retailers' IEQ and PBV is clarified in this study.Design/methodology/approachThis study uses structural equation modeling (SEM) to analyze a sample data of 996 consumers in China.FindingsResults show that physical retailers' IEQ has a positive impact on consumer purchase intention. Hedonic experience mediates the link between IEQ and purchase intention. PBV also mediates the relationship between IEQ and purchase intention and that between hedonic experience and purchase intention. In addition, PSQ moderates the relationship between IEQ and PBV.Originality/valueTo the best of the authors’ knowledge, this study is the first to determine the impact of IEQ on consumers in the physical retailer context. Specifically, this study enriches our knowledge about the relationship between physical retailers' IEQ and consumer purchase intention with the mediating and moderating mechanisms of hedonic experience, PBV and PSQ. The findings fill the research gaps in the IEQ literature that has ignored the impact of IEQ on consumers' perception and behavioral intention in the physical retailer context. Furthermore, this research provides evidence for retailer managers to understand and improve physical stores' IEQ.

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An integrated model of the younger generation’s online shopping behavior based on empirical evidence gathered from an emerging economy

Cited by 13 publications

References 70 publications

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

The interplay between eWOM information and purchase intention on social media: Through the lens of IAM and TAM theory

Pengaruh Sumber Informasi Pada Keputusan Pembelian Yang Di Moderasi Positive Product Knowledge

The impact of retailers' indoor environmental quality on consumer purchase decision

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