An Integrative Framework to Explore Corporate Ability and Corporate Social Responsibility Association’s Influence on Consumer Responses in the Banking Sector

Abstract

In response to the rising attention being given to corporate social responsibility (CSR) activities in the marketplace, this study aims to explain how corporate ability in terms of CSR initiatives influences consumer attitudinal (trust) and behavioral (purchase intention and word of mouth (WOM)) outcomes in the context of the Indian retail banking industry. The data for the study were taken from banking customers through a survey administered in the bank branch during working hours. Non-probabilistic convenience sampling is used to target the respondents. The 357 completed questionnaires taken from the respondents were analyzed using confirmatory factor analysis and structural equation modeling. The findings show the strong influence of CSR on consumer trust, which leads to positive word of mouth and purchase intentions. The findings provide an important insight into consumer behavior, how they form their attitude and make judgments towards the company, and also allow the companies to design better strategies for consumers that prove to be profitable in the long run. This study has implications for banks, as the practical significance of the study is that managers can learn to understand the relevance of CSR in marketing, and the proposed model of this study will help in assessing the effectiveness of CSR initiatives in relation to consumer responses.

A Qualitative Analysis of Corporate Social Responsibility in Saudi Arabia’s Service Sector-Practices and Company Performance

“…In the insurance sector, several studies have confirmed the positive relationship between CSR practices and company performance, which improves brand image, customer satisfaction, and employee performance. The results of this research are consistent with the findings of Le [24], which demonstrated that CSR positively impacts customer loyalty, and CSR product awareness and corporate image directly influence product uptake [83][84][85]. The positive impact of CSR on corporate branding has also been confirmed by Soleimani et al [86].…”

Unraveling the Antecedents of CSR Authenticity in Pakistan's Textile Sector, with a Focus on the Moderating Effects of CSR Commitment

“…Thus, CSR authenticity may be defined as the honesty and genuineness of an organization's CSR activities. The notion of corporate social responsibility has attained international consideration (Fatma & Khan, 2023). In September 2015, the United States produced seventeen sustainable development objectives with consensus that explicitly focused on the ecological and social elements and incorporated CSR (Yasin, Huseynova, & Atif, 2023).…”

“…While previous studies have emphasized the value of CSR attributes (Liu & Jung, 2021), CSR fit (Kim, Park, & Kim, 2020;Liu & Jung, 2021), and CSR impact (Ferreira & Real de Oliveira, 2014;Liu & Jung, 2021). Furthermore, while the corporate social responsibility concept is attaining value in businesses and companies by investing further in CSR (Fatma & Khan, 2023). Understanding the elements that affect the authenticity of CSR is one of the literature's major gaps.…”

The Interplay of CSR Attributes and Dimensions with CSR Authenticity in the Textile Sector of Pakistan: A Smart Technologies Perspective

“…CSR authenticity may be defined as the degree to which CSRrelated actions conducted by corporations are real and sincere. The notion of corporate social responsibility (CSR) has garnered significant international interest (Fatma & Khan, 2023). In September 2015, United States formulated a set of seventeen sustainable development objectives that were widely agreed upon and specifically targeted environmental and social dimensions, while also including the concept of corporate social responsibility (Yasin, Huseynova, & Atif, 2023).…”

“…While existing researches have highlighted the significance of various aspects, including CSR attributes (Liu & Jung, 2021), CSR fit (Liu & Jung, 2021), CSR impact (Liu & Jung, 2021) CSR competencies, and CSR dimensions (Tsang, Hu, & Li, 2020), environmental CSR, economic CSR (Shim, Moon, Lee, & Chung, 2021), and social CSR (Ferreira & Real de Oliveira, 2014) in many countries by focusing on other various sectors banking, electronical (Huifang & Jin-Sup, 2021) and pharmaceutical industries. Moreover, although the concept of CSR is getting more value in businesses and companies are investing more in CSR (Fatma & Khan, 2023). There is a considerable gap in the existing body of research when it comes to comprehending the elements that influence CSR authenticity (Alhouti et al, 2016) initiatives in developing countries like Pakistan with limited resources and infrastructure, a lack of regulations and standards, and specific challenges related to labor, environmental, and social (Bux, Zhang, & Ahmad, 2020).…”