2002
DOI: 10.1080/10696679.2002.11501911
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An Internet-Mediated Market Orientation (IMO): Building a Theory

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Cited by 42 publications
(34 citation statements)
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“…The very nature of a firm's market orientation may well be challenged by new learning processes inherent in web-based commerce (Min, Song, and Keebler, 2002). Slater (2001) suggests that a firm's established market orientation must evolve to ensure greater market sensing in the face of significant market change.…”
Section: The Role Of Market Orientationmentioning
confidence: 99%
“…The very nature of a firm's market orientation may well be challenged by new learning processes inherent in web-based commerce (Min, Song, and Keebler, 2002). Slater (2001) suggests that a firm's established market orientation must evolve to ensure greater market sensing in the face of significant market change.…”
Section: The Role Of Market Orientationmentioning
confidence: 99%
“…However, the internet has been increasingly integrated into the marketing functions (Prasad et al 2001). Firms have been using it for gathering, processing and disseminating vast amounts of information inside and outside the firm (Min et al 2002). In addition, internet marketing has been providing opportunities for a rapid response to customers' demand and changes in the market place.…”
Section: Introductionmentioning
confidence: 99%
“…The positive impact of IT and marketing alignment on business performance has been reported in the literature, for example, an internet-mediated marketing improving business performance [29]. IT strategic use can be assessed by the way firms utilise market information system (e.g.…”
Section: B Strategic Orientation and Strategic Alignmentmentioning
confidence: 99%