An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Sharma, Kavita; Garg, Shivani

doi:10.1177/0972262916628946

Cited by 8 publications

(6 citation statements)

References 79 publications

(172 reference statements)

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“…However, Chu (Chu, 2018) found that price did not significantly affect the intention to purchase green products. A similar results were found by Sharma and Garg (2016) and Alex and Mathew (2018).…”

Section: Pricesupporting

confidence: 89%

Green Purchase: A Systematic Review and Future Research Agenda

Wibowo

Najib²,

Sumarwan

et al. 2022

ijbe

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The purpose of this paper is to provide a holistic understanding of the contexts and theories applied in green purchase behavior studies. This research used PRISMA's systematic review method to analyze 76 empirical articles on green purchase intention and behavior from 2014 to 2019 across countries. This research is one of the first studies to cross-examine the context and theories applied in green purchase studies. For each theory applied, we present a brief description and recommendation for the future agenda of research agenda. Despite the breadth of previous studies' results, this review indicates that most studies investigated green products in general. Furthermore, the theory of planned behavior, the theory of perceived value, and the theory of personal value emerged as the three main theoretical frameworks of consumer green purchase behavior study across products and countries. The paper will help policymakers and managers formulate and implement strategies to encourage green purchasing and give insight into the future direction of green purchase study.

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Section: Pricesupporting

confidence: 89%

Green Purchase: A Systematic Review and Future Research Agenda

Wibowo

Najib²,

Sumarwan

et al. 2022

ijbe

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“…Purchase intention refers to the tendency of a shopper to buy the brand (Diallo and Seck, 2018 ). It is also a key element for the long-term success of relationships (Sharma and Garg, 2016 ). With a well-established brand name, buyers generally have to spend very less time perceiving the quality of the product (Randhawa et al, 2017 ).…”

Section: Literature Reviewmentioning

confidence: 99%

Role of Extrinsic Cues in the Formation of Quality Perceptions

et al. 2022

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Examining the quality perceptions of consumers has often been recommended as an international research paradigm. This study is grounded in the Pakistani consumer market to evaluate the impact of food packaging cues on perceived product quality. The moderating effect of consumer knowledge was also taken into consideration in the study. A signaling theory was used in the study for its established predictive power in consumer behavior, marketing, and various fields of research. Based on the essence of the signaling theory, this study hypothesized that food packaging cues cast a positive impact on perceived product quality and consumer knowledge moderates these relationships. By using the sample of 504 consumers, data were gathered using the mall intercept method following a multi-stage sampling technique. The responses were analyzed using Statistical Package for Social sciences (SPSS) and Smart Partial Least Square (PLS). The findings of this study unveil that the extrinsic cues' brand name, price, nutritional labels, and precautionary labels were positively and significantly related to the perceived product quality. However, the country of origin cast no impact on the perceived product quality. Consumer knowledge reflected a moderation effect on the relationships between brand name and country of origin with the perceived product quality whereas it exerted no moderation impact on the relationships of price, nutritional labels, and precautionary labels with the perceived product quality. As the results exhibit that Pakistani consumers rely on food packaging cues for perceiving a product, hence it is recommended that marketers and policymakers develop appropriate marketing strategies focused on the significance of food packaging cues.

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“…Additionally, previous studies do not also completely describe the impact of the packaging cues on the perceived product quality (Roselli, Carlucci et al 2018). Furthermore, perceived product quality has also been proved to be directly impacted by external cues (Roselli, Carlucci et al 2018) but there are very limited studies focusing on the effect of brand name (Sharma and Garg 2016), country of origin (Herz and Diamantopoulos 2017), price (Huang, Dawes et al 2017) and precautionary label on perceived product quality.…”

Section: Setting Scenario Of Pakistani Marketmentioning

confidence: 99%

“…Brand name is effective in creating product quality perceptions and it establishes the intentions of buyers towards the products (Rungtrakulchai 2018). It is also a key element for the long term success of relationships (Sharma and Garg 2016). With the brand name, buyers generally have to spend very less time to perceive the quality of the product (Randhawa, Kirca et al 2017).…”

Section: Brand Namementioning

confidence: 99%

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

Javeed¹,

Khan²,

Khurshid³

et al. 2019

Preprint

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The aim of this study is to probe into the impact of extrinsic packaging cues (brand name, price, country of origin and precautionary label) on the quality perceptions of the consumers when the intrinsic qualities are not experienced yet. Consumer knowledge is used a moderator in the study. The study also aims to investigate the influence of the consumer knowledge as a moderator on the relationship between food packaging cues and perceived product quality. Survey was conducted using mall intercept method (n= 478) with a self- administered five point Likert scale questionnaire in Rawalpindi and Islamabad. SPSS and PLS were used for analyzing the data. In order to ensure the internal consistency of the variables Cronbach’s alpha was used. Among all the variables which were studied in theoretical framework, precautionary label came out to a strong extrinsic in contributing to the formation of product quality perceptions. Additionally, brand name and Price are also considered as important quality determining extrinsic cues. On the other hand, Country of origin as an extrinsic cue turned out to cast no impact on the quality perceptions in Pakistani consumer market. Among the interaction paths, consumer knowledge held a significant role for brand name and country of origin with perceived product quality. This study comprises of number of research limitations. The mall intercept method was utilized in which sample control is difficult. The data was collected from Rawalpindi and Islamabad which might pose a problem for generalizability. Along with the limitations, this study presents horizon for the future researchers by presenting a model of research which could be extended to other marketing contexts. The research revealed that, the schema of extrinsic packaging cues cast a deep impact on the product quality perceptions. The results imply that practitioners need to embed the extrinsic cues much intelligently as they tend to produce prior to the usage quality perceptions regarding the product. This study puts forth a significant understanding regarding the utility of extrinsic packaging cues in the determination of product quality perceptions. The paper provides insights from Pakistani market.

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An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Cited by 8 publications

References 79 publications

Green Purchase: A Systematic Review and Future Research Agenda

Green Purchase: A Systematic Review and Future Research Agenda

Role of Extrinsic Cues in the Formation of Quality Perceptions

Cues Speak Louder Than Words: Empirical Evidence from Consumer Market of Pakistan

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