A number of studies demonstrate Mäori receive a poorer standard of healthcare than Päkehä and other non-Mäori in New Zealand. Implicit bias on the part of healthcare providers has been cited as a key contributor to health inequities internationally; however, the concept has not yet been explored in relation to Mäori health. This paper addresses that research gap and describes a theoretical basis for further research on the role of bias for Mäori health outcomes. Drawing from empirical research and theories formulated in social psychology, the paper considers the relevance of implicit bias, stereotyping and stereotype threat for Mäori health outcomes. These have not been integrated and applied to the problem of Mäori health inequities per se; however, it is proposed that they provide a useful conceptual lens for understanding how interpersonal dynamics between Mäori and Päkehä help perpetuate health disparities. Suggestions for further research are also made.