An investigation of experience-orientated consumers in retailing

Experimental Shopping Analysis of Consumer Stimulation and Motivational States in Shopping Experiences

“…Conversely, stores whose target customers are mostly hedonic should take into consideration strategies emphasising the emotional aspect of shopping through, for instance, multi-sensory buying experiences, the continuing innovation of assortments, and the enrolment of a sales force that cares for the emotional needs of shoppers. In order to stimulate consumers' arousability and let them reach their OSL, retailers should enable them to experience shopping as an adventure (Garrett 1994), satisfying their needs for novelty, differentiation and sociality (Groeppel & Bloch 1990;Kerin et al 1992), improving customers' visits to the store, their level of emotional involvement and, in turn, their overall satisfaction (Donovan et al 1994;Sherman et al 1997).…”

Fashion consumer profiles in the Portuguese market: involvement, innovativeness, self‐expression and impulsiveness as segmentation criteria

“…These individuals were described as fashion innovators and as opinion leaders, enjoyed the shopping experience, spent more on clothing and were not cost conscious. This group was labelled as ‘leaders’ (Gutman and Mills, 1982), ‘active apparel shoppers’ (Lumpkin, 1985), ‘sensualists’ (Groeppel and Bloch, 1990), ‘highly involved apparel’ (Shim and Kotsiopulos, 1993), ‘confident apparel shoppers’ and ‘extremely involved apparel shoppers’ (Moye and Kincade, 2003), ‘shopping enthusiasts’ and ‘dynamics’ (Du Preez et al ., 2007), ‘fashion innovators’ (Goldsmith et al ., 1999a; Workman and Studak, 2006; Birtwistle and Moore, 2006) and ‘fashion opinion leaders’ and ‘innovative communicators’ (Workman and Studak, 2006).…”

“…On the other end of the fashion continuum, some of these studies found a consumer profile that had little or no interest in shopping, showed little opinion leadership and fashion innovation and exhibited very low brand consciousness. This group was named as ‘rejectors’ (Gutman and Mills, 1982), ‘uninvolved or apathetic’ (Lumpkin, 1985), ‘indolent buyers’ (Groeppel and Bloch, 1990), ‘apathetic Apparel’ (Shim and Kotsiopulos, 1993), ‘apathetic users of clothing’ (Shim and Bickle, 1994) and ‘traditionalists’ (Du Preez et al ., 2007).…”

A Study of Young Consumers’ In-Store Food Shopping Behaviour For Developing Smart Mobile Devices

“…One of the major areas of difficulty in the evaluation of consumer behaviour in the decision-making process is a consumer information search. It is difficult to quantify consumer information searches (Newman & Lockeman, 1975 (1) emotionalimpressions that affect customers' moods and (2) product information that affects rational decision-making (Groeppel & Bloch, 1990 found these factors to be important when making food-purchasing decisions (Rose, 1994;Thayer, 1997).…”

“…However, as consumers expect to know more about product information such as quality, consumers tend to rationalize their decisions over both attributes (Tellis & Gaeth, 1990). The influencers for a consumer's shopping experience are distinguished into both (a) emotional impressions that affect customer's moods, and (b) product information that affects rational decision-making (Groeppel & Bloch, 1990). Product recommendation systems such as MRAs provided through mobile applications and tools are intrinsically focused on communicating important product information (van der Heijden, 2006).…”