“…The number of product families or product lines (e.g., car makes and models) (Moreno and Terwiesch, 2017;Nandkeolyar and Christy, 1992;Sardar and Lee, 2015;Shah et al, 2017;Wong and Eyers, 2011;Zhang and Tseng, 2007) Varies but aggregates measures of the number of product families, the number of components, customization of products, average parts per BOM, the degree of modularity, the ability to add new products, etc. (Blome et al, 2014;Caniato and Größler, 2015;Christensen et al, 2007;Eckstein et al, 2015;Hegde et al, 2005;Helkiö and Tenhiälä, 2013;Koh et al, 2005;Thomé, Sousa and Scavarda do Carmo, 2014;Tracey, 2004)…”