An Investigation of the Relationship between Customer Satisfaction and Loyalty on the Brand Image of Taiyen’s Products-A Case Study of the Customer in Pingtung Area

Lin, Y. J.; Li, Yijia; Tsay, Chung-Yuan

doi:10.15640/jmm.v3n1a5

Cited by 7 publications

(8 citation statements)

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“…Ho and Wu (2012) found a statistically significant relationship between consumer satisfaction and loyalty toward using online products and services over alternatives. Most of the newer studies looked at the relationship between consumer satisfaction and loyalty (Lin et al, 2015). Anderson and Swaminathan (2011) found a direct relationship between consumer satisfaction and loyalty.…”

Section: Consumer Satisfactionmentioning

confidence: 99%

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

Amoroso

Ackaradejruangsri

Lim

2017

International Journal of Customer Relationship Marketing and Management

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This study builds on existing loyalty literature and theories, and extends to include consumer attitudes impact on continuous intention and loyalty based on relationship marketing and information systems. Three structural equation models built from a survey of 458 mobile Thai consumers revealed that inertia was the strongest factor among all constructs in predicting consumer loyalty and continuance intention, either as mediator or antecedent. Support was found for all of the hypothesized relationships for consumers using mobile wallet apps, except for the path between loyalty and continuance intention. Though the direct effects of consumer attitudes were more or less constant, satisfaction became insignificant when inertia acted as a mediator. As an antecedent to both consumer attitudes and satisfaction, inertia significantly increased the explanatory power of continuance intention and loyalty. This study provides new insights into factors that influence loyalty and continuance intention in the context of mobile wallet applications.

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Section: Consumer Satisfactionmentioning

confidence: 99%

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

Amoroso

Ackaradejruangsri

Lim

2017

International Journal of Customer Relationship Marketing and Management

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“…This image is related to consumers' use of a brand to reflect its symbolic meaning (Lau & Phau, 2007), which is commonly confused with brand image in the field of sports (Martínez-Cevallos et al, 2020). This corporate image allows for awareness of a brand's products or services from competitors (Lin et al, 2015). The literature has established that corporate image has an indirect effect on loyalty (Martínez & Nishiyama, 2019) and is also related to determining quality (Brucks et al, 2000).…”

Section: Corporate Imagementioning

confidence: 99%

Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

Amor,

Alguacil,

Crespo-Hervás

et al. 2024

Physical Culture and Sport. Studies and Research

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The aim of this research is to assess the existence or absence of differences in brand perceptions of users of an esports mobile app according to gender. In addition, it intends to discover the explanatory capacity of brand variables for the prediction of user loyalty, to understand how these variables influence perceptions according to gender, and to contribute to the creation of strategies more aligned with the interests and needs of each target audience. The study involved 1,668 users of an esports tournament mobile app. An online questionnaire created for this purpose was used to discover users’ perceptions of brand awareness, corporate image, perceived quality, and loyalty. The data were analyzed by creating structural equation models according to gender. The study shows the absence of significant gender differences in the values of the brand variables, with higher means in the case of men. In addition, the important role of brand awareness, corporate image and perceived quality in understanding the loyalty of users of an esports app is confirmed for both genders, with differential aspects in the explanatory weight of some variables according to gender. This study analyses brand perception in mobile sports apps and its relationship to user loyalty, a context that has been little analyzed so far at the brand level. In addition, it does so from a gender perspective, contributing to elimination of existing barriers and stereotypes in the context of esports events by discovering possible differences that allow managers to address each target audience more effectively.

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“…Loyalty is an attitude of commitment developed by a service provider or vendor to gain the trust of its customers (Amoroso, et al, 2017). Another definition of loyalty also means loyalty is that customers depend on products or services from service providers or vendors (Lin, & Tsay, 2015).…”

Section: Loyaltymentioning

confidence: 99%

The Effect Of Satisfaction, Trust And Continuance Intention On Mobile Banking User Loyalty

Andani

Hidayat

2022

AL-ARBAH

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Purpose - This study aims to determine whether the satisfaction and trust of Islamic bank customers using mobile banking has an effect on loyalty with continuance intention as a mediating variable.Method - The type of data used in this research is primary data by distributing questionnaires and interviews. The population in this study are Islamic bank customers who use mobile banking in Yogyakarta and for the sampling technique using purposive sampling technique with a total of 100 respondents. The data analysis technique used in this research is with the help of SEM PLS 03.Result - Based on the analysis and discussion results, it shows that there is no market reaction to the announcement of the signing of the BUMN Islamic bank merger on BRIS shares as seen from the abnormal returns before and after the signing of the merger, which there is no significant difference.Implication - Based on the analysis and discussion results, it shows that there is no market reaction to the announcement of the signing of the BUMN Islamic bank merger on BRIS shares as seen from the abnormal returns before and after the signing of the merger, which there is no significant difference.Originality- variables developed to explain the effectThe variables of satisfaction and trust on the loyalty of mobile banking users with continuance intention as a mediating variable have relevance to empirical phenomena. This research has never been done before, especially for Islamic bank mobile banking users in Yogyakarta.

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An Investigation of the Relationship between Customer Satisfaction and Loyalty on the Brand Image of Taiyen’s Products-A Case Study of the Customer in Pingtung Area

Cited by 7 publications

References 0 publications

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

The Impact of Inertia as Mediator and Antecedent on Consumer Loyalty and Continuance Intention

Uncovering Differences: A Study on Loyalty in Esports Mobile Apps by Gender

The Effect Of Satisfaction, Trust And Continuance Intention On Mobile Banking User Loyalty

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