The shea tree (Vitellaria paradoxa), one of the indigenous tree species in sub‐Saharan Africa, is facing extinction because of its hardwood, which provides the best fuel wood, and its charcoal is the best amongst all tree species in Uganda. To conserve these trees in Northern Uganda, the Community Environment Conservation Fund was implemented to help communities harness its benefits, such as carbon sequestration, microenvironment regulation and income generation through the sale of shea nuts and shea butter. As a result, there was a need to understand the opportunities and challenges in the implementation of the Community Environment Conservation Fund. Qualitative methods like the key informant interviews and focus group discussions were used and a participatory process mapping tool called the Process Net‐Map was applied to identify the actors involved and assess their level of influence in the implementation process, eliciting the opportunities and challenges faced. The research findings showed multiple opportunities in the conservation efforts, including enhanced adoption of community‐conservation by‐laws, positive mindset change towards shea tree and environmental conservation, improved credit access, diversification of income‐generating alternatives and asset creation. However, some challenges existed during the implementation phase, including moral hazard, strategic defaulting, free riding and limited financial resources. Each of these challenges significantly impacted the effectiveness and sustainability of the fund, enlightening the need for adaptive strategies. Some strategies identified were enhancing training, especially regarding fund management and enterprise selection; increasing the startup funds to at least UGX 3,000,000 ($790) per group; incorporating the declining balance approach; and lengthening the gestation period to at least 6 months. By addressing these challenges, more resilient and sustainable conservation efforts can be made, safeguarding the invaluable shea trees for future generations.