An O2O Commerce Service Framework and its Effectiveness Analysis with Application to Proximity Commerce

Tsai, Tse-Ming; Wang, Wen-Nan; Lin, Yu-Tin; Choub, Seng-Cho

doi:10.1016/j.promfg.2015.07.668

Cited by 43 publications

(31 citation statements)

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“…Not only local, but almost all the brick-and-mortar business is trying to achieve O2O due to the broad usage of Internet. Tsai, Wang, Lin, and Choub [3] explain that bricks-and-mortar retailer wants to provide advertisement information to attract people nearby to walk-in and shop while the online retailer also wants to attract consumer placing orders from their mobile devices whenever they are at physical stores.…”

Section: Introductionmentioning

confidence: 99%

The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance

Lin¹,

Chen²,

Heng³

2018

IJEEEE

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Abstract:The purpose of this study is to explore the feasibility of micro-enterprise applications in e-commerce O2O and to understand the impact of ICT and non-ICT capacities in different O2O models on micro-enterprise performances; we try to explore its influencing factors. This study collects data through interviews and secondary data. Data analysis for each micro-enterprise cluster interviewed consisted by utilizing and categorizing the data collected during 7 interviews. According to the results of the interview, this study found several different clustering patterns, brand model, clustering innovation model, and e-commerce platform model.

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Section: Introductionmentioning

confidence: 99%

The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance

Lin¹,

Chen²,

Heng³

2018

IJEEEE

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“…From a customer perspective, the former model means researching products/services online first and then experiencing them in physical stores offline. The later model means visiting physical store first and then getting virtual services online [49]. From a firm perspective, the former model means "find customers online and bring them into real-world stores" [46].…”

Section: O2o Commercementioning

confidence: 99%

Understanding the Determinants and Specifics of Pre-Commercial Procurement

Zhang

Wang

2021

J. theor. appl. electron. commer. res.

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The purpose of this research is to examine the effects of trust transfer and online contents on purchase intention in the online-to-offline e-commerce. A partial least squares based structural equation model was utilized to test the framework of causality and a series of multivariate analyses of variance were conducted to test the effects of online content size. The partial least squares results indicate that trust transfer from online-to-offline platforms to offline merchants, perceived effectiveness of online product reviews as well as perceived effectiveness of numerical ratings positively influence trust in merchants directly and purchase intention indirectly, while perceived effectiveness of online production descriptions shows no significant effect. The multivariate analyses of variance results confirm the positive effects of review number and picture number on customer trust toward merchants and purchase intention. The multivariate analyses of variance results also support the positive effects of review length when a merchant has a high review balance.

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“…In the trading industry, a company to gain customer experience and attract buyers requires a complete combination of business models so that it can produce fast and pleasant business processes for consumers. The O2O strategy development model is very suitable to be applied to companies (Tsai et al, 2015).…”

Section: Literature Review O2o Business Model (Offline To Online and Online To Offline)mentioning

confidence: 99%

“…For this reason, O2O trading has a very important role for the growth of trade for the company. Adjusting the strategy to the target market of each company, can be done by combining online and offline businesses, by adjusting the service model that focuses on mobile commerce, social commerce and closeness trading with customers (Tsai et al, 2015).…”

Section: Literature Review O2o Business Model (Offline To Online and Online To Offline)mentioning

confidence: 99%

The strategy for combining online and offline business model for MSMEs

Kusmiyati

Priyono²

2021

IJRBS

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Digital transformation has created an information revolution, eliminated boundaries, created a knowledge-based global market, and in MSMEs finding new business models, conducting business transactions and collaborating in all fields to form economic strength. Activities that are completely digital, even transaction activities are carried out digitally because they are faster, more effective and efficient. Therefore, MSMEs can apply a business model strategy that can combine online and offline activities. To increase their capability, MSMEs start with developing strategies to become hybrid businesses and combined online and offline business models. In this case, the authors conducted research on MSMEs that use strategies to combine online and offline business, this study offers guidance for MSMEs on what strategies should be used in achieving a business hybrid so that online and offline business models can be combined. In the formation of a business hybrid, there are five capabilities, namely, assimilative capability, ambidextrous capability, environmental capability, autonomous capability and digital and non-digital competitiveness capability. The ability of assimilative can improve managerial ability in the company, absorb knowledge or resources not only from the external environment, but can come from different business units within a company.

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An O2O Commerce Service Framework and its Effectiveness Analysis with Application to Proximity Commerce

Cited by 43 publications

References 0 publications

The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance

The Impact of Technological Capabilities on Online-to-Offline Commerce: A Case of Micro-enterprises’ Cluster Performance

Understanding the Determinants and Specifics of Pre-Commercial Procurement

The strategy for combining online and offline business model for MSMEs

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