Predators must ignore unhelpful background "noise" within information-rich environments and focus on useful cues of prey activity to forage efficiently. Learning to disregard unrewarding cues should happen quickly, weakening future interest in the cue. Prey odor, which is rapidly investigated by predators, may be particularly appropriate for testing whether consistently unrewarded cues are ignored, and whether such behavior can be exploited to benefit prey. Using wild free-ranging populations of black rats, Rattus rattus, an alien predator of global concern, we tested whether the application of bird-nesting odors before the introduction of artificial nests (odor preexposure), enhanced the survival of birds eggs (prey) compared with areas where prey and nesting odors were introduced concurrently. In areas where predators had encountered prey odor before prey being available, the subsequently introduced eggs showed 62% greater survival than in areas where prey and odor were introduced together. We suggest that black rats preexposed to prey odor learned to ignore the unrewarding cue, leading to a significant improvement in prey survival that held for the 7-d monitoring period. Exploiting rapid learning that underpins foraging decisions by manipulating sensory contexts offers a nonlethal, but effective approach to reducing undesirable predatory impacts. Techniques based on olfactory preexposure may provide prey with protection during critical periods of vulnerability, such as immediately following a prey reintroduction. These results also highlight the potential benefits to species conservation to be gained from a greater understanding of the cognitive mechanisms driving alien predator behavior within ecological contexts.predation | sensory learning | habituation | foraging behavior | information use E fficient predators must identify and then pursue cues of profitable prey while ignoring stimuli that have proved unrewarding (1, 2). Such optimal foraging tactics rely on complex discrimination tasks being made rapidly and accurately within dynamic environments and benefit from attentional mechanisms, such as search images (3, 4), which assist the hunter to focus on useful information. How unrewarding prey cues are ignored remains unexplored in ecological contexts, despite the obvious fitness advantage for generalist predators switching between multiple prey. Being able to deceive predators into ignoring relevant cues may also have practical implications for assisting the survival of vulnerable prey that have ineffective defenses, such as some native prey facing alien predators (5).Optimal behavior models imply that previous experience influences whether a predator pursues or ignores prey cues (6, 7). In a study examining predatory behavior in wild red squirrels Tamiasciurus hudsonicus, Pelech et al. (8) showed that squirrels experienced in finding artificial nests containing food found nests quicker than nonexperienced animals. Successful foraging experience facilitated faster detection of nests and increased prey vu...