An Opinion Mining of Online Texts on the Social Curation Service, "Pinterest"

Abstract

In recent years, with the popularity of social network services, consumers have started creating and consuming content at an unprecedented pace via social curation services such as Pinterest that combine social network services with content curation services. This study proposes a shift in research focus from the technologies to the uses of the service through opinion mining on the Pinterest application. Data were collected from online texts posted on mass media and social media for four years from November 1, 2014. Positive and negative opinions regarding the Pinterest application and the differences between mass media and social media were analyzed with opinion mining. In order to understand the next wave of consumer behavior transposed onto the web, there should be further analysis on this emerging phenomenon in consumers' daily lives.