This article explores the indicators and targets identified in the Canadian Indicator Framework, a localization of the UN Sustainable Development Goals for the country of Canada. Applying a critical theoretical lens and a human rights approach, the authors explore each of the ‘ambitions’ proposed by the federal government and assess their suitability in meeting the magnitude of transformative change that will be necessary to meet the goals of the 2030 Agenda for Sustainable Development. In considering each of the Canadian ambitions proposed to realize Sustainable Development Goals 1 to 17, and the framework as a whole, the authors conclude that a business-as-usual stance has been applied. Many of the Canadian ambitions have ‘no specific target’ identified, offering no baseline measures or concrete standards from which to benchmark and monitor progress. The ones that do are not tremendously transformative, leading to a framework that does not present a dramatic departure from existing policy and practice arrangements. The character of the Canadian ambitions to the Sustainable Development Goals are revealed, not as concrete change strategies, but as mere aspirations, albeit more for the status quo than for transformational action. To translate the Canadian ambitions into actions, human rights must be infused into the Canadian Indicator Framework, and these must be substantive, de facto, rights—rights that people can actually claim, and hold state actors accountable to.