An overview of wine consumers in Nova Scotia, Canada: A conjoint analysis study

Jantzi, Heather; McSweeney, Matthew B.

doi:10.1080/09571264.2019.1573356

Cited by 11 publications

(10 citation statements)

References 41 publications

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“…With regard to the origin of cultivars grapes, our analysis highlights a highly significant preference of respondents for the Apulian regional vine grapes cultivars used to produce local red wine. These results are in line with previous studies [ 46 , 47 , 48 , 49 ] for which the region of origin or the origin of wine (domestic versus imported) was considered an important attribute for product market-segmentation, and wine drinkers attraction. As such, providing such information increase purchase intent and induces a relatively high utility function for wine drinkers in the study area.…”

Section: Discussionsupporting

confidence: 92%

Health-Nutrients and Origin Awareness: Implications for Regional Wine Market-Segmentation Strategies Using a Latent Analysis

et al. 2022

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A healthy-nutrient wine has been recently developed by Apulian wineries (southern Italy), using autochthonous wine grapes cultivars, selected strains and specific processes of production. As such, this research elicits Italian wine consumers’ preferences towards this innovative Apulian wine with regard to additional labelling information associated with health-nutrients and the origin of grapes on the bottle of wine. For this purpose, a social survey based on the choice experiment approach is considered. The results reveal a heterogeneity of preferences among respondents for which the origin of wine grapes cultivars is the most appreciated (an average Willingness-to-Pay of EUR 6.57), thereby inducing an increase in their function utility, while the health-nutrients attribute is relatively less appreciated (an average Willingness-to-Pay of EUR 3.95). Furthermore, four class consumers’ cluster profile have been identified in respect to their: (i) behavior and propensity to wine consumption and purchase, (ii) health-claims importance on the wine bottle label, (iii) socio-economic characteristics and (iv) health conditions. This paper has marketing and public implications and contributes to an understanding of how additional information on the label of a wine bottle may affect the market-segmentation, influence wine consumers’ utility, protect their health and increase their level of awareness to wine ingredients labelling.

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Section: Discussionsupporting

confidence: 92%

Health-Nutrients and Origin Awareness: Implications for Regional Wine Market-Segmentation Strategies Using a Latent Analysis

et al. 2022

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“…The first approach provides powerful evidence of what consumers actually purchase but it is criticized for not allowing exploration of new attributes or combinations of attributes that can be realized through stated preferences (Goodman et al, 2005). One of the most commonly used methods for stated preferences in exploring consumer preferences are Choice Experiments (Barreiro-Hurlé et al, 2008;Jantzi and McSweeney, 2019;Mehta and Bhanja, 2018;Mtimet and Albisu, 2006;Rodríguez-Donate et al, 2019;Sánchez and Gil, 1998;Zhllima et al, 2012). Other authors used means-end chain approach (Barrena and Sanchez, 2009) and scale method (Joveret al, 2004;Barreiro-Hurlé et al, 2008;Bernabéu et al, 2012).…”

Section: Overview Of the Approach And Selection Of Product Attributesmentioning

confidence: 99%

“…Participants in the Origin is another important attribute. Some studies (Barreiro-Hurlé et al, 2008;Lockshin et al, 2006;Zhllima et al, 2012) are more interested to understand the consumer preferences toward domestic product while other studies, especially in recent years (Jantzi and McSweeney, 2019;Mueller and Szolnoki, 2010), are focusing more on the region of origin and other intrinsic signals linked with it. Considering the fact that wine production in Kosovo is focused on a homogenous and relatively narrow area, authors chose to follow the example of the earlier studies.…”

Section: Overview Of the Approach And Selection Of Product Attributesmentioning

confidence: 99%

“…There are fewer consumer studies on developing markets or transition economies, such as Western Balkans countries, compared to the first group. Some of the studies are focused on basic attributes such as origin, type and aroma (Zhllima et al, 2012), alcoholic level (Palma et al, 2013), color (Mehta and Bhanja, 2018) and in few cases on region of origin (Jantzi and McSweeney, 2019). The socio-demographic factors such as age, gender and income have been explored vis a vis with the product attributes (Gjonbalaj et al, 2009;Zhllima et al, 2012) reflecting the benefit of collected evidences for helping wine producer to follow market segmentation based strategies.…”

Section: Introductionmentioning

confidence: 99%

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Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

Zhllima

Imami

Bytyqi³

et al. 2020

WEP

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This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.

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“…The geographic origin has a significant effect on wine consumers (Foroudi, Cuomo, Rossi, & Festa, 2019) and seems to maintain importance for consumers for wine from both Old World and New World regions (Sáenz‐Navajas, Ballester, Pêcher, Peyron, & Valentin, 2013; Sam & Thompson, 2012). Overall, research that was done in the past found that geographic origin can affect consumer liking and purchase intent of wine (Chrea et al, 2011; Culbert et al, 2016; Hollebeek, Jaeger, Brodie, & Balemi, 2007; Jantzi & McSweeney, 2019; Johnson & Bruwer, 2007). It was also found that consumers are willing to pay a premium for local hard apple cider (Jensen, Oestdal, Skibsted, Larsen, & Thybo, 2011).…”

Section: Introductionmentioning

confidence: 99%

Effect of geographical origin on consumers' emotional response to alcoholic beverages: A study with wine and cider

Knowles

Falkeisen

Gorman

et al. 2022

Journal of Sensory Studies

Self Cite

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Consumers do not evaluate food products exclusively using sensory properties, but rather they judge them using both intrinsic (ex. sensory properties) and extrinsic (ex. brand, packaging, geographic origin) factors. Alcoholic beverages include a wide variety of information on their packaging, with one factor being geographic origin. The purpose of this study was to determine how geographic origins can influence a consumer's emotional response to alcoholic beverages (wine and cider). First, consumers were asked to identify wine and cider-producing countries. Then in the first trial, consumers (n = 112) evaluated wine samples from different geographic origins (

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An overview of wine consumers in Nova Scotia, Canada: A conjoint analysis study

Cited by 11 publications

References 41 publications

Health-Nutrients and Origin Awareness: Implications for Regional Wine Market-Segmentation Strategies Using a Latent Analysis

Health-Nutrients and Origin Awareness: Implications for Regional Wine Market-Segmentation Strategies Using a Latent Analysis

Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

Effect of geographical origin on consumers' emotional response to alcoholic beverages: A study with wine and cider

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