“…When asked if operators should directly participate in marine conservation events, 23% were not sure and 51% strongly agreed. These results indicate that operators and their tours are an effective tool to be used for the education of environmental sustainability (Ballantyne et al, 2011;Bentz et al, 2016;Draheim et al, 2010;Guerra and Dawson, 2016;Lück, 2015Lück, , 2016, reinforcing the need for an educational and awareness component to any guided marine activity (Bentz et al, 2016;Buultjens et al, 2016;Filby et al, 2015;Lück, 2015Lück, , 2016Machernis et al, 2018;Scarpaci et al, 2003).…”