Análise Dos Perfis De Clínicas Odontológicas E De Cirurgiões-Dentistas Em Duas Redes Sociais Quanto Aos Aspectos Éticos, De Propaganda E Publicidade

Lima, Arthur Igor Cruz; Cruz, Rafael Andrade; Silva, Ricardo Araújo da

doi:10.21117/rbol.v3i2.6

Cited by 6 publications

(21 citation statements)

References 4 publications

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“…Digital marketing, a type of external marketing, is an effective and simple option, from which the professional has the right to dispose, provided in an ethical way [6,7].…”

Section: Digital Marketingmentioning

confidence: 99%

“…In a study conducted by Serra et al [4], it was found that only 61 professionals from a total sample of 975 used it, however, recent research has found an increasing number of pages (websites and social networks) used as a dental marketing tool [6,7,22] .…”

Section: Digital Marketingmentioning

confidence: 99%

“…With the growth of social networks, many market sectors, including dentistry, have come to value networks such as Facebook® and Instagram® as useful marketing tools and have been widely used in advertising because they are of great and easy reach to the public, which uses them daily [7].…”

Section: Digital Marketingmentioning

confidence: 99%

“…Ethical principles, however, must be critically obeyed. Contrarily, researches have pointed to a great failure among professionals to follow the laws of the CEO (Tables 1 and 2) [5][6][7]9,27,28].…”

Section: Ethical Precepts On Marketing Advertising and Advertising Imentioning

confidence: 99%

“…The Code of Ethical Dentistry (CED) is easily found, however, several surveys expose ethical violations in their marketing tools [4][5][6][7].…”

mentioning

confidence: 99%

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Digital marketing in dentistry and ethical implications

Lira

Magalhães

2018

BDS

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With the increase of competition in the market of dental services, it is necessary to use marketing tools that emphasize the dental surgeon and dental clinics. Digital marketing is one of the fastest growing available resources among health professionals, who use websites and social networks as a means of communication, advertisement and publicity. The objective of this literature review was to compare the digital marketing with other marketing strategies in dentistry based on the code of ethics, in order to increase productivity, capture new patients and loyalty of those in treatment. Indexed searches were carried out in the databases LILACS, MEDLINE, SCIELO, BIREME, PORTAL CAPES and included 27 articles, published between 1998 and 2017. It was concluded that digital marketing has shown to be of great importance in the dental services market, if in conjunction with the other types of external and internal marketing, as long as it obeys the ethical precepts of the Dental Ethics Board. KeywordsDental ethics; Marketing; Marketing of health services; Social media.

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“…Digital marketing, a type of external marketing, is an effective and simple option, from which the professional has the right to dispose, provided in an ethical way [6,7].…”

Section: Digital Marketingmentioning

confidence: 99%

Section: Digital Marketingmentioning

confidence: 99%

Section: Digital Marketingmentioning

confidence: 99%

Section: Ethical Precepts On Marketing Advertising and Advertising Imentioning

confidence: 99%

“…The Code of Ethical Dentistry (CED) is easily found, however, several surveys expose ethical violations in their marketing tools [4][5][6][7].…”

mentioning

confidence: 99%

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Digital marketing in dentistry and ethical implications

Lira

Magalhães

2018

BDS

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Dental and medical advertising: comparative analysis of the rules of professional conduct

Magalhães

Recalde

Coltri

et al. 2018

RGO, Rev. Gaúch. Odontol.

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In health care professional activities, advertising is an issue that raises serious discussions and is the cause of some ethical suits in professional entities, since every advertising should follow the provisions of the Code of Professional Responsibility. Therefore, this research study aimed at analyzing, comparing and discussing articles related to advertising and marketing, considering the current regulations from dental and medical entities. In Dentistry, this subject is ruled by the Code of Professional Conduct, Chapter XVI, ‘From advertising and marketing’. In Medicine, information is found in two regulations and in several chapters of the Code of Medical Ethics and in Resolution No. 1.974/2011 of the Federal Council of Medicine, which establishes the guiding criteria for medical advertising. The three regulations present articles that refers to participation in mass media, required information in advertisements, use of sensationalism and self-promotion, and publishing of unproven specialties and titles, highlighting the importance of these topics. The medical regulation also includes participation in publishing ads of manufacturing companies and an exclusive committee to deal with advertising and marketing issues, topics that are not considered in the dental regulation.

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Análise dos perfis de cirurgiões-dentistas de Londrina (Paraná, Brasil) no Instagram

et al. 2023

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A Odontologia tem adentrado nas redes sociais como forma de atrair e manter pacientes. O profissional, por vezes, não está atento às normativas éticas para utilizar a publicidade/propaganda na internet, cometendo infrações éticas referente à essas condutas. O objetivo desta pesquisa foi analisar os perfis públicos (de acesso aberto) de cirurgiões-dentistas (CD) do município de Londrina (PR) na rede social Instagram® frente aos aspectos da publicidade e propaganda caracterizados no Código de Ética Odontológica (CEO). Foi utilizada uma listagem de CD ativos no município de Londrina, disponibilizado pelo Conselho Regional de Odontologia do Paraná. Como critério de inclusão, foi necessário que o CD possuísse o perfil público e caracterizado como profissional da área, sendo excluídos os perfis privados, sem identificações, sem publicações e apenas com publicações pessoais. Após a seleção, cada perfil foi avaliado separadamente, levando-se em consideração as dez últimas postagens, de acordo com nove itens pré-estabelecidos tendo como base o CEO. Foram identificados 213 perfis que atendiam aos critérios de inclusão, sendo 137 em desacordo com o CEO e 76 em acordo. A maioria dos perfis analisados infringia um ou mais itens que foram avaliados, sendo a exposição de imagens de “antes e depois” o item encontrado com maior frequência.

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Análise Dos Perfis De Clínicas Odontológicas E De Cirurgiões-Dentistas Em Duas Redes Sociais Quanto Aos Aspectos Éticos, De Propaganda E Publicidade

Cited by 6 publications

References 4 publications

Digital marketing in dentistry and ethical implications

Digital marketing in dentistry and ethical implications

Dental and medical advertising: comparative analysis of the rules of professional conduct

Análise dos perfis de cirurgiões-dentistas de Londrina (Paraná, Brasil) no Instagram

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