“…Here, a new fluency manipulation was demonstrated, but it is still possible to verify some of the fluency effects occurring in our daily lives (Alter & Oppenheimer, 2009), or to verify the influences of perceived ease or difficulty and overconfidence related to the individuals' ability to process information (such as having difficulties in mathematics) as well as other characteristics. It is possible to verify the impact of factors such as age, the level of education (Mendes-da-Silva & Yu, 2009), greater intrinsic experience that affects selfconfidence (Bortoli & Soares, 2019), and the acceptance of anchors that could influence subsequent decisions (Tronco, Löbler, dos Santos, & Nishi, 2019). Verifying whether consumers' purchase intentions are affected by their difficulty to calculate monthly interest and installments, or even differences in younger and older people's overconfidence (Mendes-da-Silva & Yu, 2009), would help store owners to think about how to proceed in such situations.…”