“…In studies of e-commerce, analysis has concentrated on the characteristics of trust and risk involved in an online purchase (Á. Agudo Peregrina, 2014;Bonera, 2011;Chen & Dhillon, 2003;Chiu, Chang, Cheng, & Fang, 2009;Choon Ling, Bin Daud, Hoi Piew, Keoy, & Hassan, 2011;Escobar-Rodríguez & Carvajal-Trujillo, 2014;Flavián & Guinalíu, 2006;H. Kim, Kim, & Shin, 2009;Mohamed Fadel Bukhari, Ghoneim, Dennis, & Jamjoom, 2013;Palvia, 2009).…”