Analisis Deskriptif dan Perilaku Konsumen Bar Chocolate di Yogyakarta

Sabarisman, Iman; Purwaditya, Anjar Kistia

doi:10.12962/j23373520.v8i2.49946

Cited by 2 publications

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“…This can explain the reason why the majority of chocolate consumers are high school and university graduates. Research conducted by Sabarisman & Anjar (2019) also resulted the similar outcome that the majority of chocolate consumers were female young age (16-25 years old) with education level was high school. Therefore, in order to increase the chocolate's sales, targeting educated female young age must be applied by the MSME chocolate factory as one of the marketing strategies.…”

Section: Characteristics Of Respondentsmentioning

confidence: 66%

“…As the majority of chocolate consumers are students, thus the purchasing power can be seen in the form of allowance. Sabarisman & Anjar (2019) state that the frequency of chocolate consumption tends to be influenced by the consumer's income or allowance. Research resulted that the majority of chocolate consumers are people who gain income or have allowance less than IDR 1,500,000 per month, which was 71.88%.…”

Section: Characteristics Of Respondentsmentioning

confidence: 99%

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Consumer Satisfaction of Chocolate Product and Its Marketing Facilities: Case Study of a MSME Chocolate Factory in Jember

Hartatri

Aprilia

2022

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The role of micro, small and medium enterprises (MSME)-scale of cocoa agro-industry sector in Indonesia has increased along with the increasing number of MSMEs engaged in secondary cocoa processing sector. One of the factors that influence the sustainability of cocoa agroindustry business is customer satisfaction index (CSI). Therefore, this study aims to analyze consumer satisfaction index of chocolate product and its marketing facilities offered by producer which can then be used as input for the development of chocolate business. This research was conducted at MSME chocolate factory located in Jember, Indonesia. The selection of this location was done purposively with the consideration that the MSME chocolate factory produces couverture chocolate products. The research method chosen is descriptive using the analysis method of customer satisfactionindex (CSI) and importance performance analysis (IPA). There were 96 respondents involved in this research. Determination of sample size was calculated by using the Slovin formula. The results showed that the majority of the chocolate consumers are, young generation female who have well literacy of digital experiences. Furthermore, CSI of chocolate products and its marketing facilities was 77.86%, which indicates that overall consumers were satisfied. Several attributes that has satisfied the consumers are chocolate taste, packaging, chocolate shape, food safety guarantees labeled at the chocolate products, outlet cleanliness, outlet convenience, the atmosphere offered by the outlet, friendliness of the salesperson to the customer, salesperson’s knowledge of the menu, responsiveness of salespeople in fulfilling orders, attractive outlet interior design, cleanliness and availability of toilets, prayer rooms and supporting facilities for consumer comfort has also satisfied the consumers. Priority improvement strategies that require to be conducted to increase consumer satisfaction include adjusting the price of chocolate products, increasing promotions through social media and providing entertainment facilities, such as music, wi-fi, and TV at chocolate marketing facilities.

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Section: Characteristics Of Respondentsmentioning

confidence: 66%

Section: Characteristics Of Respondentsmentioning

confidence: 99%

Consumer Satisfaction of Chocolate Product and Its Marketing Facilities: Case Study of a MSME Chocolate Factory in Jember

Hartatri

Aprilia

2022

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“…Penambahan susu dalam proses pembuatan cokelat batang susu dapat menghasilkan warna cokelat yang lebih terang, kesan creamy dan manis, sehingga penampakan dan rasa produk cokelat batang susu lebih menarik 14 . Hasil penelitan pada konsumen di Provinsi Daerah Istimewa Yogyakarta menunjukkan bahwa produk cokelat susu merupakan jenis cokelat yang paling banyak dipilih dibandingkan jenis cokelat lainnya, yaitu sebesar 37,6 persen dari total 100 persen responden 32 . Hasil penelitian di Turki dan Slovakia juga menunjukkan bahwa produk cokelat susu merupakan jenis cokelat yang paling banyak dikonsumsi dibandingkan jenis cokelat lainnya, yaitu sebesar 33 persen dan 41,4 persen 33,34 .…”

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Risiko Paparan Kadmium Dari Cokelat Batang Pada Konsumen Di Indonesia

Erfan¹,

Nuraida

Giriwono³

2021

Penel Gizi Makan

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ABSTRACT Cadmium (Cd) is a common contaminant found in cocoa derivative products such as chocolate bars because it is carried away from cocoa beans. The popularity of chocolate bars among Indonesian consumers may pose a health risk due to Cd content in chocolate bars. The present study aimed to estimate the risk of dietary exposure on Cd from chocolate bars to the Indonesian population. The data of chocolate bars consumption in 1324 respondents were obtained from Individual Food Consumption Survey in 2014. Samples of 10 different variants of chocolate bars were collected from markets in Indonesia from the provinces of DKI Jakarta and West Java. All samples were analyzed for their Cd content using Inductively Coupled Plasma-Mass Spectrometry (ICP-MS). The results show the highest average consumption of chocolate bars was found in adolescence (13-18 years), followed by a toddler (6-59 months) and children (5-12 years). Cd content in chocolate bars ranged between 0.00012 mg/kg to 0.12 mg/kg with the highest content was found in one variant of sweet dark chocolate bar. None of the samples contained Cd above the maximum limits of Cd (0.5 mg/kg in chocolate bar products) as regulated by NADFC. The highest average exposure to Cd from chocolate bars was found in toddlers (6-59 months), 0.09336 µg/kg BW/day. The average, maximum, and P95th exposures to Cd from chocolate bars in all age groups did not exceed its Provisional Tolerable Monthly Intake (PTMI), indicating that the exposure to Cd through chocolate bar products do not pose any potential risk to human health. ABSTRAK Kadmium (Cd) merupakan kontaminan yang umum ditemukan pada produk turunan kakao seperti coklat batang karena terbawa dari biji kakao. Popularitas cokelat batang di kalangan konsumen Indonesia dapat menimbulkan risiko kesehatan akibat kandungan Cd dalam cokelat batang. Penelitian ini bertujuan untuk memperkirakan risiko tingkat paparan Cd dari cokelat batang pada populasi di Indonesia. Data konsumsi cokelat batang pada 1324 responden diperoleh dari Survei Konsumsi Makanan Individu tahun 2014. Sebanyak 10 sampel batang cokelat dari varian yang berbeda dikumpulkan dari pasar di Indonesia dari provinsi DKI Jakarta dan Jawa Barat. Seluruh sampel dianalisis kandungan Cd-nya menggunakan metode Inductively Coupled Plasma-Mass Spectrometry (ICP-MS). Hasil penelitian menunjukkan bahwa rata-rata konsumsi cokelat batang tertinggi ditemukan pada kelompok remaja (13-18 tahun), diikuti oleh balita (6-59 bulan) dan anak-anak (5-12 tahun). Kadar Cd pada seluruh cokelat batang berkisar antara 0,00012 mg/kg sampai 0,12 mg/kg dengan kadar Cd tertinggi terdapat pada salah satu varian coklat batang hitam manis. Tidak ada sampel yang mengandung Cd di atas batas maksimum Cd (0,5 mg/kg pada produk cokelat batang) sebagaimana diatur oleh BPOM. Rata-rata paparan Cd dari cokelat batang tertinggi ditemukan pada kelompok balita (6-59 bulan) yaitu sebesar 0,09336 µg/kg bb/hari. Nilai paparan rata-rata, maksimum dan P95 untuk Cd dari cokelat batang di kelompok seluruh umur tidak melebihi Provisional Tolerably Monthly Intake (PTMI) yang menunjukkan bahwa paparan Cd melalui produk cokelat batang tidak menimbulkan risiko potensial bagi kesehatan manusia. [Penel Gizi Makan 2021, 44(2):59-70]

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Analisis Deskriptif dan Perilaku Konsumen Bar Chocolate di Yogyakarta

Cited by 2 publications

References 0 publications

Consumer Satisfaction of Chocolate Product and Its Marketing Facilities: Case Study of a MSME Chocolate Factory in Jember

Consumer Satisfaction of Chocolate Product and Its Marketing Facilities: Case Study of a MSME Chocolate Factory in Jember

Risiko Paparan Kadmium Dari Cokelat Batang Pada Konsumen Di Indonesia

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