“…These companies are trying to find a market gap beyond Bulog's market share. Many of the innovations the company has made, from the start of production, packaging, promotion, distribution of stable rice supply chains, which may meet market gaps that Bulog can not fulfill (Mohd Yusob, et.al.2015;Adewale, 2016;Abdulrasheed, 2017;Razak, 2018) One province in Indonesia, West Java, represents its own market share for rice supply chain companies, with a population of 40 million in West Java, a good transportation system, a special market share to meet it (;Itsnaeny et al, 2011;Adisa et al, 2016). Moreover, West Java to buffer the capital with a population of approximately 10 million inhabitants.…”