ANALISIS EFISIENSI PEMASARAN BAWANG MERAH (Allium ascalonicum L.) DI KELURAHAN MALUMBI KECAMATAN KAMBERA KABUPATEN SUMBA TIMUR

Saragih, Elsa Christin; Wadu, Junaedin; Mbana, Febyningsi Rambu Ladu

doi:10.31949/agrivet.v10i1.2727

Cited by 2 publications

(4 citation statements)

References 3 publications

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“…Of the three channels, marketing channel 1 for shallots in East Lombok Regency is more efficient than marketing channel 2 and marketing channel 3. The results of this study are the same as those of Saragih et al, (2022 ) who found that the three marketing channels for shallots were classified as efficient.…”

Section: Shallots Marketing Efficiencysupporting

confidence: 83%

“…These marketing actors form 3 shallot marketing channels where channel 1 includes farmers, villagelevel collectors, retailers, and consumers, channel 2 namely farmers, village-level collectors, districtlevel collectors, retailers, consumers, and channel 3, namely farmers, village-level collectors, wholesalers -retailers -consumers. The number of marketing channels for shallots in this study is the same as the number of marketing channels in the research by Olabu et al, (2022) and Saragih et al, (2022) where there are 3 marketing channels for shallots. However, it is different from the research (Ali et al, 2015) where there are 2 marketing channels for shallots, and the research by Marbun et al, (2018) where there are 4 marketing channels for shallots.…”

Section: Shallot Marketing Channelmentioning

confidence: 99%

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Channel and Marketing Efficiency Analysis of Shallot in East Lombok Regency

Rahayu¹,

Yusuf²,

Husni³

et al. 2023

MUDIMA

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Shallot is one of the most consumed horticultural products by the public. Shallot consumption continues to increase, so marketing factors must be a priority to pay attention to so that these products can reach consumers. The purpose of this study was to analyze the channels, functions, margins, and marketing efficiency of shallots in the Sembalun District, East Lombok Regency. This study uses a qualitative and quantitative research method (Mixed method). Data were collected by conducting a questionnaire survey of 30 respondents determined by quota sampling and marketing agency respondents determined by snowball sampling and data analysis conducted descriptively. From the results of the analysis, it was found that there were 3 marketing channels for shallots in East Lombok Regency. Marketing functions carried out by shallot marketing actors or agencies include all marketing functions except processing and standardization functions. The shallot marketing margin in channel 1 is IDR 3,200 per kilogram, lower than the marketing margin in channel 2, which is IDR 6,000 per kilogram, and channel 3, which is IDR 8,000 per kilogram. Marketing of shallots in East Lombok Regency is classified as efficient because the value of farmer participation in the three marketing channels is > 50%

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Section: Shallots Marketing Efficiencysupporting

confidence: 83%

Section: Shallot Marketing Channelmentioning

confidence: 99%

Channel and Marketing Efficiency Analysis of Shallot in East Lombok Regency

Rahayu¹,

Yusuf²,

Husni³

et al. 2023

MUDIMA

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“…Improving efficiency is one of the common goals of farmers, marketing institutions, and consumers. High efficiency reflects good marketing performance while low efficiency means the opposite (Saragih et al, 2022a).…”

Section: Marketing Efficiencymentioning

confidence: 99%

“…It can be concluded that the longer marketing agency has been in business, the more it will comprehend the market share become an expert in the market is response to. The consistency possessed by a marketing agency will become a separate consideration for the consumers, thus it is providing high loyalty to the agency (RAHAYU et al, 2019;Saragih et al, 2022b).…”

Section: Characteristics Of Marketing Institution Respondentsmentioning

confidence: 99%

Marketing Efficiency of Shallot Commodity in Malang Raya

Siswantoro,

Pariasa,

Hardana

et al. 2024

HBT

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Analyzing the marketing efficiency of shallot commodities is the main objective in this research.The research was located in Malang Raya included Malang City, Batu City, and Malang Regency. The method of taking farming respondents with a simple random sample design was taken based on the parallel formula in 37 people. Selected marketer’s respondent using the snowball sampling method, involving 13 individuals in total. The margin analysis is conducted to analyze the components of marketing costs as well as the share received by each market actors involved in shallot marketing. Profit marketing margin analysis, the ratio of profit was taken over the costs incurred by each marketing institution in the four marketing channels could be said to be generally efficient. The price share that was received by farmers in marketing channel IV is the highest sahre among the other channels. This is a result of farmers selling their shallots to intermediary traders directly. In contrast to marketing channel III, which gives farmers the lowest share. This occurs because of the high selling price difference between retailers and farmers and involves three marketing institutions.

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ANALISIS EFISIENSI PEMASARAN BAWANG MERAH (Allium ascalonicum L.) DI KELURAHAN MALUMBI KECAMATAN KAMBERA KABUPATEN SUMBA TIMUR

Cited by 2 publications

References 3 publications

Channel and Marketing Efficiency Analysis of Shallot in East Lombok Regency

Channel and Marketing Efficiency Analysis of Shallot in East Lombok Regency

Marketing Efficiency of Shallot Commodity in Malang Raya

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