North Sulawesi has the potential for developing shallots, but the development has not been maximized. The study aims to analyze the internal and external factors in shallot farming and formulate the strategies that can be implemented in the development. The research was conducted in Tonsewer Village, West Tompaso, Minahasa, North Sulawesi, involving 35 farmers and analyzed using SWOT. The results showed that the internal strengths were good physical condition and quality of shallots, land area, use and availability of seeds, availability of organic fertilizers, farmer’s mastery of cultivation techniques and experience. Weaknesses were shallot production still low, lack of farmer capital, availability of inorganic fertilizers, lack of labor, and not appropriate input usage. Opportunities were shallot production, shallot demands, average input prices and availability of inputs, support from Farmers' Group Association and government, selling prices and market access. Threats were the inadequate infrastructure and supporting facilities, the big traders' bargaining position, and the lack of agricultural extension ability. The strategy used was SO strategy (strengths and opportunities), which is to take advantage of Farmers' Group Association support so that farmers get quality seed assistance, take advantage of government support in channeling capital, take advantage of average input prices and availability of inputs, take advantage of market access.