Analisis Faktor Stimuli Pemasaran dalam Keputusan Pembelian Online Produk Fashion Pada Generasi Z

Arda, Mutia; Andriany, Dewi

doi:10.55916/frima.v0i2.66

Cited by 4 publications

(4 citation statements)

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“…SWOT analysis will determine the factors that influence household waste management consisting of internal factors and external factors [4]. These two factors have a high degree of correlation and combination to influence each other [5]. The strategy for improving household waste management is based on a total score of internal and external factors, by using an Internal-External Matrix Model.…”

Section: Methodsmentioning

confidence: 99%

SWOT analysis to determine waste management strategy in Tenggilis Mejoyo District, Surabaya City

Rachmawati,

Wilujeng

2023

IOP Conf. Ser.: Earth Environ. Sci.

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Tenggilis Mejoyo District, Surabaya City has had a population growth rate of 0,03% in the last ten years, so the amount of waste generation has also increased. Waste management in the district still applies the collect-and-dispose method which results in a large amount of waste that goes to the landfill. This study aims to examine the potential for household waste reduction that occurs in each waste source and determine strategies for improving household waste management. Waste generation data collection method with direct sampling method at the source according to SNI 19-3964-1994 as wee as interviews. The number of samples is 100 houses selected using a stratified random sampling approach which refers to the strata of population density. Interview data were analyzed using Strength Weakness Opportunity Threat (SWOT) analysis to determine waste management strategies to increase waste reduction at the source. The results of this study indicate that the average household waste generation is 15.62 tons/day. Currently, household waste reduction reaches 19.3% from each waste source, namely waste banks, temporary disposal sites (TPS), Reduce Reuse Recycle waste disposal site (TPS 3R), and composting. Increasing reduction through waste utilization and increasing community participation is ideally planned to reach 28.5%. The results of the SWOT analysis show that household waste management is in the third quadrant, namely the turn-around strategy. The strategies that can be implemented consist of conducting socialization and training for the community, providing waste pick-up mechanisms by waste banks, scheduling a waste collection, and implementing technical guidance and periodic monitoring by Environmental Agency and collaborating with corporations.

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Section: Methodsmentioning

confidence: 99%

SWOT analysis to determine waste management strategy in Tenggilis Mejoyo District, Surabaya City

Rachmawati,

Wilujeng

2023

IOP Conf. Ser.: Earth Environ. Sci.

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“…In formulating strategies on increasing family resilience in support (HDI), researchers use the SWOT analysis method (Strengths, Weakness, Opportunity, Threats), by observing the marketing environment externally and internally, in line with Increasing Family Resilience through the Family Hope Program (PKH) in Supporting HDI in Gekbrong District, Cianjur Regency which can be viewed from external and internal aspects. This SWOT analysis [9].…”

Section: Swot Analysis Methodsmentioning

confidence: 99%

Analysis of the Improvement of the Family Hope Program (PKH) in the New Normal Era

Umayah,

Trilestari,

Putrianti

et al. 2023

Advances in Social Science, Education and Humanities Research

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Based on data from the Central Statistics Agency (BPS) of West Java Province in 2021, the HDI of Cianjur Regency is in 26th position out of 26 Regency Cities, in West Java there are 18 Regencies and 9 Cities and Cianjur Regency is still in the last position. One of the efforts to overcome this inequality is to make the program a human development strategy. The research problem faced is the low quality of Human Resources (HR) seen from the 3 main indicators of the Human Development Index (HDI), namely based on health indicators, there are still many people who do not realize the importance of examination by utilizing health facilities, indicators of education level including many dropout rates. School and economic illiteracy indicators include underprivileged people who have not been able to meet basic daily needs, so the human tragedy of famine often occurs. This research aims to formulate a model of the Family Hope Program Improvement Strategy (PKH) through the Family Hope Program Social Assistance. The method in this study uses the SWOT analysis method. The results showed that the Family Hope Program (PKH) has been running, but has not been optimal because there are not many independent graduates, accounting for an average of only 50 people per year, out of three thousand people who receive social assistance, due to internal HR and external problems, namely partners.

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“…Generation Z is known as the generation born in the digital era, so they have distinctive preferences or behaviors as consumers [54]. Due to their high purchasing power, members of Generation Z are often stereotyped as being particularly simple to make purchases [55]. Usually, Generation Z is thrilled with digital orders and payments to make them more convenient and accessible [56].…”

Section: Consumer Behavior Of Generation Zmentioning

confidence: 99%

The Influence of e-WOM and Brand Image on Hotel Booking Intention in Jakarta: A Study of Generation Z

Lina,

Lorenzo,

Iwai

et al. 2023

E3S Web Conf.

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The era of digitization has made every daily activity involve some form of digital media or online interaction. The number of individuals using the Internet in Indonesia is expected to continue rising alongside the increase in population. As a result, information is now widely available without cost or restriction. This study examines the influence of electronic word of mouth (e-WOM) and company brand image on hotel booking intention in Jakarta. Using Generation Z is the focus of the study because the use of technology and the internet has become a trend for them before making a purchase decision. We collect data in the Jakarta area, expecting the Generation Z we examine to have already made online hotel reservations. Online surveys were distributed using Google Forms to collect the data needed for the analysis. A total of 211 people participated in this survey. In this study, descriptive analysis was conducted using the Smart PLS software. The findings indicated that the e-WOM variable positively and significantly affected hotel booking intentions in Jakarta. Brand image positively and significantly impacts hotel booking intentions in Jakarta. Then, e-WOM positively and significantly influences the brand image.

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Analisis Faktor Stimuli Pemasaran dalam Keputusan Pembelian Online Produk Fashion Pada Generasi Z

Cited by 4 publications

References 0 publications

SWOT analysis to determine waste management strategy in Tenggilis Mejoyo District, Surabaya City

SWOT analysis to determine waste management strategy in Tenggilis Mejoyo District, Surabaya City

Analysis of the Improvement of the Family Hope Program (PKH) in the New Normal Era

The Influence of e-WOM and Brand Image on Hotel Booking Intention in Jakarta: A Study of Generation Z

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