Pergeseran konsumsi masyarakat Indonesia dari belanja off-line menuju belanja on-line ditandai dengan Indonesia termasuk dalam 10 besar negara Asia dengan pengguna internet terbanyak. Mayoritas pengguna internet saat ini adalah kaum muda yang disebut dengan generasi z. Produk fashion merupakan produk yang paling banyak dibeli secara online. Penelitian ini bertujuan untuk menganalisis faktor stimuli pemasaran dalam keputusan pembelian online produk fashion pada generasi z. Hasil penelitian menunjukkan bahwa ada 3 faktor stimuli pemasaran dalam keputusan pembelian online produk fashion pada generasi z, antara lain: Faktor 1 terdiri dari kualitas yang baik, harga terjangkau, akun di berbagai media, nyaman dipakai, hemat, jaminan purna jual. Faktor 2 terdiri postingan menarik, desain up to date, warna menarik. Faktor 3 terdiri dari satu variabel saja yaitu promosi gencar.

Tujuan_Pergeseran konsumsi masyarakat Indonesia dari belanja off-line menuju belanja on-line ditandai dengan Indonesia termasuk dalam 10 besar negara Asia dengan pengguna internet terbanyak. Mayoritas pengguna internet saat ini adalah kaum muda yang disebut dengan generasi z. Produk fashion merupakan produk yang paling banyak dibeli secara online. Penelitian ini bertujuan untuk menganalisis faktor stimuli pemasaran dalam keputusan pembelian online produk fashion pada generasi z. Metode Desain_Jumlah sampel dalam penelitian ini adalah 100, dikarenakan jumlah populasi tidak diketahui secara pasti maka penentuan sampel dilakukan dengan menggunakan rumus Bernoulli (tingkat error sebesar 10%).Data yang diperoleh akan diolah secara kuantitatif menggunakan perangkat lunak SPSS dengan Factor Analysis. Sebagian besar responden merupakan perempuan yang berusia muda antara 18-21 tahun dengan jenis pekerjaan pada umumnya adalah mahasiswa yang telah melakukan pembelian produk fashion lebih dari 2 kali. Temuan_Hasil penelitian menunjukkan bahwa ada 3 faktor stimuli pemasaran dalam keputusan pembelian online produk fashion pada generasi z, antara lain: Faktor 1 terdiri dari kualitas yang baik, harga terjangkau, akun di berbagai media, nyamandipakai, hemat, jaminan purnajual. Faktor2 terdiri postingan menarik, desain up to date, warnamenarik. Faktor 3 terdiri dari satu variabel saja yaitu promosi gencar. Jenis Penelitian_Studi Empiris

The main problem in the solid waste sector in Medan City is the large number of illegal dumping. This study is to obtain an overview of the waste management that has been carried out so far, to inventory the problems of waste management system, to design a waste management model, and to provide recommendations for waste management system. This research used descriptive qualitative method. Based on the SSK instrument, it was known that the diagram of the waste sanitation system in Medan City had 6 categories. There were 18 villages in Medan City at very high risk category, 7 villages in the high-risk category, 51 villages at moderate risk category, and 75 villages at low risk category. Waste zoning in Medan City consists of 4 zones. Based on SWOT analysis which determine the objectives, targets and strategies for developing solid waste management in Medan City was in the fourth quadrant, it was a defensive strategy. The position of internal and external factors in the solid waste sub-sector in this quadrant showed that weaknesses and threats were more dominant than strengths and opportunities.

Entrepreneurial education is a carefully planned process that leads to acquiring entrepreneurial capacity and competence, equipping students with the knowledge, skills, and motivation to drive entrepreneurial success. Many goals are achieved by organizing entrepreneurial education and promoting entrepreneurial orientation. In reality, only a few students choose a career as an entrepreneur, even though they have received an entrepreneurship education. Entrepreneurship orientation is crucial because it shows innovativeness, proactiveness, and risk-taking. This study aimed to examine how entrepreneurship education promotes entrepreneurial orientation. By conducting explanatory research, the researcher intends to investigate entrepreneurship education's effect on medical students' entrepreneurial orientation. The research was conducted on medical students who took the entrepreneurial block, with the number of respondents as many as 113 students, where data collection was conducted with questionnaires. The results were obtained that entrepreneurial education can promote entrepreneurial orientation in medical students. Entrepreneurs who have an entrepreneurial orientation will be able to identify new opportunities, create tangible and intangible resources for innovation, and opportunities to launch innovative products. It must be supported by entrepreneurship education in which the quality of the application of standards, curriculum, and learning methods can promote student entrepreneurial orientation and assess entrepreneurial activities.

Generation Z is a group of people who are most dominant using Instagram applications that were born in the range of 1995-2010. Instagram is a social media that is used to publish photos and videos to friends and Instagram can also be used for business facilities. If the business being run is a business that targets teenagers, it is suitable to use Instagram as a promotional medium. Consumer interest in owning and buying products is influenced by the encouragement from the consumers to own and buy products. Men's buying paths are shorter and more straight while women are like spirals, often returning to the previous step to gather new information before moving forward to find the right choice. The number of samples in this study were 100 people consisting of 50 women and men respectively. The analysis technique used in this study is simple linear regression. Based on the results of the study concluded that the use of celebrities for products sold on Instagram social media greatly influences its users, especially the Z generation who are women who believe in selegram in influencing their buying interest compared to the z generation of men.