Analisis Instagram Sebagai Social Media Marketing Di Industri Perhotelan

Abstract

Social media marketing in Instagram provides an opportunity for consumers to interact better with the hotel industry, it also has greater cost effectiveness, in addition to the application, more and more unique features are emerging, making it easier for marketers to be as creative as possible. The emergence of Instagram with unique features that can be accessed around the world encourages the hotel industry to use it to market products and provides opportunities for consumers to interact better with companies so that they have higher effectiveness. The purpose of this study is to explore the reasons for the hospitality industry to use Instagram as a marketing medium as well as topics that are often researched in previous journals regarding the application of Instagram as social media marketing in the hospitality industry. The method used is qualitative with a systematic literature review approach to find relevant theories on this topic and then identified, assessed, and synthesized according to a predetermined explicit method so that the SLR approach provides clarity, transparency and impartiality as well as inclusive coverage in certain areas. The result of this research is that hotels use Instagram social media as their marketing because Instagram has many features such as hashtags and stories that can reach a broad audience. In addition, posting in image format also has a big impact on customer decisions. However, this is not the full power of Instagram marketing. On the other hand, earlier research mostly discuss aouut the application of social media marketing in hotels.

Gambaran Ultrasonografi Ginjal pada Penderita Penyakit Ginjal Kronis dengan Diabetes Melitus di RSUP Prof. Dr. R. D. Kandou Periode Juli 2022 hingga Juli 2023

“…Hasil penelitian ini sejalan dengan penelitian oleh Budianto 14 yang melaporkan bahwa pasien PGK dengan DM lebih banyak melakukan HD (95,7%). Penelitian yang dilakukan oleh Cahyani et al 15 juga mendapatkan bahwa pasien PGK dengan DM lebih banyak melakukan HD (19,8%). Hal ini disebabkan pasien yang menderita PGK dengan DM cenderung memiliki kualitas hidup yang lebih rendah dibandingkan pasien yang hanya menderita PGK tanpa DM.…”

Location and Price Dynamics Impact on Purchase Intentions: A Case of Bali

“…Marketing mix serves as a strategic framework meticulously designed to harmonize the objectives of both hospitality establishments and their discerning clientele. At its core, the marketing mix integrates four fundamental variables: product, price, promotion, and distribution system (Cahyani et al, 2021;McCabe, 2019).…”

Systematic Literature Review: Analisis Implementasi Manajemen Risiko TI Menggunakan Framework COBIT di Sektor Industri Jasa

“…SLR merupakan metode atau alat analisis yang digunakan dengan mengumpulkan beberapa penelitian terdahulu untuk dilakukan identifikasi dan analisis untuk menjawab permasalahan terkait topik yang diteliti [21]. SLR memiliki beberapa tahapan atau kegiatan diantaranya yaitu, menentukan research question, mencari literatur yang komprehensif, menetapkan kriteria seleksi yang jelas, menganalisis dan mensintesis hasil temuan, dan menyusun laporan dan menarik kesimpulan [22]. Langkah langkah penelitian menggunakan SLR ditunjukan pada gambar 1.…”