Financial literacy has meaning as the basis for carrying out an ideal financial life. In this case, universities are institutions that are competent in conducting education and financial scientific transformation. In addition, students as the main group of these tertiary institutions can implement and achieve high financial literacy. With this educational and practical atmosphere, students can manage financial attitudes, increase financial knowledge, and apply positive financial behavior. This study intends to examine how these three variables affect financial literacy. Universitas Jenderal Soedirman's Management Department active students made up the study's sample. We used the slovin method in selecting the sample and obtained ninety students received questioner. The data collected were then analyzed by applying multiple regression techniques. We discovered that each of the characteristics we studied had a favourable impact on financial literacy. These results may help you develop greater financial literacy.