2019
DOI: 10.24843/jrma.2019.v07.i03.p01
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Analisis Kepuasan Konsumen Terhadap Kualitas Produk Dan Pelayanan Mangsi Grill and Coffee Denpasar

Abstract: The Aims of this research were to : (1) find out which of the product and service attributes that considered important by the customer to achieve customer satisfaction on product and service quality in Mangsi Grill And Coffee, (2) Calculate customer satisfaction level on product and service quality in Mangsi Grill And Coffee (3) To determine attributes that need to get priority from Mangsi Grill And Coffee according to the importance and performance level in giving satisfaction to customer in Mangsi Grill And … Show more

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Cited by 8 publications
(9 citation statements)
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“…Para pelaku bisnis dituntut untuk terus mengeluarkan inovasi dan ide kreatifnya agar dapat bertahan dan bersaing dalam menguasai pangsa pasar. Saat ini, bisnis makanan atau bisnis kuliner menjadi bisnis yang memiliki tingkat pertumbuhan paling cepat dan tertinggi di dunia (Mandasari et al, 2019). Bisnis kuliner dapat tercipta karena mengikuti pola konsumsi masyarakat terhadap makanan yang semakin meningkat.…”
Section: Pendahuluanunclassified
“…Para pelaku bisnis dituntut untuk terus mengeluarkan inovasi dan ide kreatifnya agar dapat bertahan dan bersaing dalam menguasai pangsa pasar. Saat ini, bisnis makanan atau bisnis kuliner menjadi bisnis yang memiliki tingkat pertumbuhan paling cepat dan tertinggi di dunia (Mandasari et al, 2019). Bisnis kuliner dapat tercipta karena mengikuti pola konsumsi masyarakat terhadap makanan yang semakin meningkat.…”
Section: Pendahuluanunclassified
“…Research was conducted in the B&F Industry, particularly in cafes, to assess customer satisfaction regarding product quality. The study aimed to identify attributes requiring prioritization for improvement, employing the Potential Gain in Customer Values (PGCV) method [8]. Similarly, within the transportation service industry, particularly trains, the PGCV method was utilized to enhance various attributes [9].…”
Section: Industrial Engineering Advance Research and Applicationmentioning
confidence: 99%
“…Moreover, another study within the B&F industry, focusing on a coffeeshop, applied the PGCV method to ascertain the order of priority for service improvement [10]. The PGCV method serves as a tool for determining the sequence of improvements necessary for a company's enhancement [8].…”
Section: Industrial Engineering Advance Research and Applicationmentioning
confidence: 99%
“…Variabel yang diamati antara lain kualitas, kemasan, harga, dan pelayanan. (Khoirunnisa et al, 2008;Mahfud & Sitohang, 2017;Mandasari et al, 2019). Konsumen mengisi jawaban pada tingkat kepentingan dan kepuasan sesuai pengalaman responden dalam mengkonsumsi produk tersebut.…”
Section: Metode Pengambilan Data Dan Sampelunclassified