Analisis Metode Marketing Mix 7P Sebagai Strategi Pemasaran Produk Daur Ulang

Wisudawati, Tri; Rizalmi, Sigit Rahmat

doi:10.47701/sintech.v1i01.874

Cited by 6 publications

(5 citation statements)

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“…Marketing mix or marketing mix is a marketing strategy that emphasizes how to sell a product as effectively and efficiently as possible and has an important role in influencing customers to want to buy products or services offered by the company (Wisudawati & Rizalmi, 2020).…”

Section: Marketing MIXmentioning

confidence: 99%

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Nisa

2023

JMOI

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Increasing awareness of environmental issues has led to changes in the way consumers behave in their life activities. Not only pay attention in terms of health but also in terms of sustainability. This study aims to determine the determination of marketing strategies through recyclable packaging product materials. This research method used is qualitative method. The statistical tools used are Strengths, Opportunities, Aspirations, Results analysis. the total number of informants is 6 people consisting of 2 internal parties of PT. Amcor Flexibles Indonesia and 4 from the customer's side. The analysis techniques used in this study are, Data Reduction, Data Presentation and Conclusion. The results of data analysis showed, PT. Amcor Flexibles Indonesia uses a market penetration strategy by doing better marketing starting from marketing through social media, endorsements from people who have many followers and creating interesting content that can attract many customers.

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Section: Marketing MIXmentioning

confidence: 99%

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Nisa

2023

JMOI

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“…Metode yang digunakan dalam penelitian ini adalah promotion mix dan AHP. Metode promotion mix terdiri dari 4 kriteria, yaitu advertising, sales promotion, personal selling, dan public relations [13] [14]. Metode ini digunakan untuk mencapai target pemasaran dengan menggabungkan 4 kriteria strategi pemasaran [15].…”

Section: Pendahuluanunclassified

Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Roti Menggunakan Metode Promotion Mix Dan AHP (Studi Kasus Pada UMKM X Bakery Balikpapan)

Febriyanti,

Leksono,

Rizalmi

et al. 2023

jatiunik. jurnal. ilm. teknik. manaj. industri.

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The success of a business venture in marketing the products offered can be influenced by marketing strategy planning. Planning the right marketing strategy can help business actors to achieve sales targets. The purpose of this research is to find out, provide, and implement a new marketing strategy recommendation for bread X Bakery Balikpapan. So that the sales results increased by 5% from the implementation of Â implementation of the new marketing strategy. This study uses a questionnaire target of 70 respondents who come from the owners of bread X Bakery Balikpapan, distributors of bread X Bakery Balikpapan, and consumers of bread X Bakery Balikpapan. The analysis used is the Analytical Hierarchy Process (AHP) analysis. Promotion Mix is used as a method to analyze the marketing components that will be used as a new marketing strategy. Meanwhile, AHP is used as a decision-making method in selecting a new marketing strategy. Promotion Mix components used as criteria are advertising (0.314), sales promotion (0.302), personal selling (0.195), and public relations (0.189). Each Promotion Mix criteria has its own sub-criteria. The alternatives used are bread marketing through the distribution of brochures (0.147) and bread marketing through social media (0.853). The new marketing strategy for bread X Bakery Balikpapan is based on the Promotion Mix priority component with the highest weight value, namely the marketing of bread through social media (Instagram).

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“…Pada penelitian ini, tingkat kepuasan dan kepentingan terhadap masing-masing variabel akan diukur menggunakan kuesioner yang terdirid dari 22 pertanyaan dengan rentang skala likert 1-5, dimana skala terendah berarti sangat tidak puas hingga sangat puas. Indikator pertanyaan yang digunakan pada penelitian ini mengacu pada penelitian [13] yang ditunjukkan oleh Tabel 1.…”

Section: Variabel 7punclassified

Pengukuran Kepuasan Konsumen Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) (Studi Kasus UMKM Ahul Saleh)

Setiawan¹,

Yamani²

2022

TMIT

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Peningkatan kepuasan konsumen adalah aspek fundamental dalam keberlangsungan sebuah bisnis. Banyak industri yang muncul berdampak pada persaingan antar bisnis, sehingga tiap usaha berusaha untuk menjadi konsumennya puas dan loyal. UMKM Ahul Saleh merupakan salah satu usaha mikro di Banyumas, Jawa Tengah yang bergerak di bidang industri makanan dengan produk unggulan keripik saleh. Dalam perkembangannya, UMKM Ahul saleh mengalami penurunan omset sebagai akibat dari penjualan yang menurun. Oleh karena itu, penelitian ini bertujuan untuk mengukur kepuasan konsumen sebagai dasar untuk pengambilan kebijakan efektif berdasarkan dimensi 7P. Penelitian ini menggunakan metode Customer Satisfaction Index (CSI) dan Importance-Performance Analysis (IPA) untuk mengukur tingkat kepuasan pelanggan saat ini. Secara umum, hasil penelitian ini menunjukkan nilai CSI sebesar 75.19% yang berarti bahwa konsumen UMKM Ahul Saleh telah puas terhadap layanan yang diberikan. Berdasarkan hasil analisis IPA, terdapat empat atribut pada kuadran I (prioritas utama), tujuh di kuadran II (pertahankan prestasi), 10 di kuadran III (prioritas rendah), dan satu di kuadran IV (berlebihan). Hasil ini menunjukkan bahwa masih perlu adanya peningkatan layanan untuk atribut-atribut yang memiliki tingkat kepuasan rendah namun memiliki tingkat kepentingan tinggi, yaitu pada dimensi orang (people) agar tercapai kepuasan yang maksimal.

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Analisis Metode Marketing Mix 7P Sebagai Strategi Pemasaran Produk Daur Ulang

Cited by 6 publications

References 0 publications

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Revolutionizing Marketing: Unleashing the Power of Recycled Product Materials

Analisis Strategi Pemasaran Untuk Meningkatkan Penjualan Roti Menggunakan Metode Promotion Mix Dan AHP (Studi Kasus Pada UMKM X Bakery Balikpapan)

Pengukuran Kepuasan Konsumen Menggunakan Customer Satisfaction Index (CSI) dan Importance Performance Analysis (IPA) (Studi Kasus UMKM Ahul Saleh)

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