Analisis Nilai Pelanggan dan Pengalaman Pelanggan terhadap Kepercayaan Pelanggan Wisata Kuliner  Selamat Toserba Sukabumi

Rahmawati, Nurinda; Ramdan, Asep Muhamad; Samsudin, Acep

doi:10.31539/jomb.v1i1.684

Cited by 7 publications

(8 citation statements)

References 5 publications

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“…Customer experience is the consequence of a combination of emotional and cognitive perceptions that customers have while interacting with a business directly or indirectly (M et al, 2020). Customer experience is defined as an encounter that can foster personal value and increase consumer interest in brands and businesses, which can positively affect the success of businesses (Rahmawati et al, 2019). A customer's perception of their use and experience of a product or service might be positive or negative (Mufid et al, 2019).…”

Section: Costumer Experiencementioning

confidence: 99%

The Influence Of Insurance Service Reputation, Customer Relationship Management, And Price Attractiveness On Insurance Service Customer Customer Experience: A Literature Review

Sukmawan

Zulganef

2023

ijbesd

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In the service industry, a positive company reputation will influence customers' decisions to choose that business for their insurance needs. This reputation is systematically built by upholding the importance of responsibility and engaging in open dialogue with clients to foster a sense of client loyalty to insurance services. Customer loyalty is significantly influenced by customer relationship management. The most crucial thing for management to do is to uphold trust and service standards so that clients are satisfied with the products and services the business offers. Price is not only significant to customer service but also a key indicator of service quality. Client experience can influence a customer's trust in a company. The purpose of this literature review is to provide an overview of previous research on the impact of insurance service reputation, customer relationship management, and price attractiveness on insurance service customers' experiences. The method used is a literature review, which is a study that collects, comprehends, analyzes, and then concludes national and international journals. The findings of this literature review show that there is a relationship between customer loyalty and customer experience and the reputation of insurance services. Additionally, there is a relationship between customer relationship management and price attractiveness on customer loyalty and customer experience.

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Section: Costumer Experiencementioning

confidence: 99%

The Influence Of Insurance Service Reputation, Customer Relationship Management, And Price Attractiveness On Insurance Service Customer Customer Experience: A Literature Review

Sukmawan

Zulganef

2023

ijbesd

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“…Karena pada dasarnya tantangan utama dari pelaku bisnis terutama bisnis kecil adalah kepercayaan pelanggan. Kepercayaan pelanggan akan timbul jika pelaku usaha menjalankan bisnisnya dengan jujur serta menerapkan konsep etika bisnis yang baik pula [8].…”

Section: Pendahuluanunclassified

Pengaruh Etika Bisnis Islam terhadap Keberhasilan Usaha Pedagang Wisata Kuliner di Wanayasa Kuliner Fair

Restu Putra,

Mulyawan Thoriq,

Ardiansyah

2023

maps

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In practice, there are several Wanayasa Culinary Fair traders who do not apply good Islamic business ethics. This can have an impact on the success of the trader's business at the Wanayasa culinary fair. Because with good Islamic business ethics can provide opportunities for greater business success. This study aims to determine the correlational relationship between Islamic business ethics variables and business success variables. This study used a quantitative correlation method with a saturated sampling technique with a total population of 50 traders. The analysis technique used in this research is statistical analysis technique. Based on the results of data analysis, showed the results of a simple linear regression test with a significant value of 0.003. This value interprets that there is a significant relationship between Islamic business ethics variables and business success variables. The direction of influence shown is a positive direction of influence, which means that the higher the Islamic business ethics, the higher the success of the trader's business. The contribution made by Islamic business ethics to business success is 17.3%. This contribution shows that Islamic business ethics has an effect of 17.3% on the success of traders' businesses at the Wanayasa Culinary Fair.

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“…Based on research conducted by (Rahmawati et al, 2019), the results of the analysis carried out using the t-test technique on the variable Customer Experience (X2) with Customer Trust (Y) mean that customer experience has a significant effect on customer trust. Azmi and Patrikha (2022) also obtained the same research results that positively influenced customer experience and buyer trust.…”

Section: Hypothesis Development Customer Experience and Customer Trustmentioning

confidence: 99%

The Impact of Customer Satisfaction, Customer Experience, E-Service Quality to Customer Trust in Purchasing Digital Product at the Marketplace

Halim,

Claudia,

Hebrard

2023

JAM

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One of the emerging business model changes is the emergence of the e-commerce industry. E-commerce Company can develop if customers are satisfied and the service quality is also good. The subject of this research is about the impact of Customer Satisfaction, Customer Experience, and Electronic Service Quality on Customer Confidence in Buying Digital Products in Each Marketplace. Therefore, this study aims to analyze whether these variables have a significant effect on customer trust in buying digital products in each marketplace. The sampling technique used in this study was a purposive sampling technique which was selected based on respondents who were willing to fill out a questionnaire and met predetermined sample criteria. The hypothesis proposed in this study was tested using multiple linear regression tests. The results showed that Customer Satisfaction, Customer Experience, Electronic Service Quality have a significantly positive effect on Customer Confidence in Buying Digital Products in Each Marketplace. Marketplace must ensure that customer experience, electronic service quality, and customer satisfaction are met so as to strengthen customer confidence in buying digital products.

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Analisis Nilai Pelanggan dan Pengalaman Pelanggan terhadap Kepercayaan Pelanggan Wisata Kuliner Selamat Toserba Sukabumi

Cited by 7 publications

References 5 publications

The Influence Of Insurance Service Reputation, Customer Relationship Management, And Price Attractiveness On Insurance Service Customer Customer Experience: A Literature Review

The Influence Of Insurance Service Reputation, Customer Relationship Management, And Price Attractiveness On Insurance Service Customer Customer Experience: A Literature Review

Pengaruh Etika Bisnis Islam terhadap Keberhasilan Usaha Pedagang Wisata Kuliner di Wanayasa Kuliner Fair

The Impact of Customer Satisfaction, Customer Experience, E-Service Quality to Customer Trust in Purchasing Digital Product at the Marketplace

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