ANALISIS PEMASARAN IKAN KERAPU (Epinephelinae) DI PASAR BERSEHATI KOTA MANADO

Abstract

Groupers are leading commodity Indonesian non-oil exports, in addition to seaweed, shrimp and tuna. As for the issue of the implementation of the work plan this research is: How grouper trading system in the city of Manado, especially in the market Bersehati. What form of marketing channels grouper in Manado City. How is the general state of the market Bersehati Manado City. Explaining the marketing of grouper in the area of ​​research, and identify sources of fish where it came from and determine the level of income trader Bersehati grouper in Manado City Market. Knowing the margin trading system of the existing marketing system in Bersehati Market. The method used in this study is a survey method. Based on the results of the analysis of marketing research grouper can draw the following conclusion: Groupers are sold in the market Bersehati Manado partly derived from other areas such as Ternate, Ganges Island, Sangihe; Marketing chain grouper in the market Bersehati relatively long starting from the fisherman / producer grouper, traders / collectors grouper, supermarkets, restaurants, consumer; The price of fish sold is still quite different / price variation by type of grouper were sold in the market Bersehati Manado City. Key words : fisherman, groupers, marketing Abstrak Ikan kerapu adalah komoditas unggulan ekspor non migas Indonesia, disamping rumput laut, udang dan tuna. Adapun yang menjadi permasalahan dari pada pelaksanaan rencana kerja peneltian ini adalah: Bagaimana tataniaga ikan kerapu yang ada di Kota Manado khususnya di pasar bersehati. Bagaimana bentuk saluran pemasaran ikan kerapu di Kota Manado. Bagaimana keadaan umum pasar bersehati Kota Manado. Menjelaskan kondisi pemasaran ikan kerapu di daerah penelitian, dan mengidentifikasi sumber-sumber ikan dari mana asalnya serta mengetahui tingkat pendapatan pedagang ikan kerapu di Pasar Bersehati Kota Manado, mengetahui margin tataniaga dari sistem pemasaran yang ada di Pasar Bersehati. Metode yang digunakan dalam penelitian ini adalah metode survei. Berdasarkan hasil penelitian analisis pemasaran ikan kerapu dapatlah ditarik kesimpulan sebagai berikut: Ikan kerapu yang di jual di pasar bersehati Kota Manado sebagian berasal dari wilayah lain seperti Ternate, Pulau Gangga, Sangihe; Rantai pemasaran ikan kerapu di pasar bersehati tergolong panjang yaitu mulai dari nelayan/produsen ikan kerapu, pedagang/pengumpul ikan kerapu, swalayan, restoran, konsumen; Harga ikan yang dipasarkan masih tergolong berbeda/variasi harganya menurut jenis ikan kerapu yang dipasarkan di pasar bersehati Kota Manado. Kata Kunci : nelayan, kerapu, pemasaran

Analysis of Income And Marketing Efficiency Of Gouramy In Yeh Embang Kangin Jembrana Village

“…According to [11] marketing channels are a series of interdependent organizations involved in the process of making a product or service ready for consumption. Where farmers are primary producers or sellers, selling to collectors is called primary buyers or secondary sellers and then sold to restaurants, fishing ponds, and retailers to be distributed to consumers as the last buyers [12]. Harvesting of gouramy is done after reaching the consumption size, which is in the range of 300 -400 g / fish.…”