ANALISIS PEMASARAN JAHE (Zingiber officinale Rosc.)

Abstract

J u r n a l A g r o h i t a V o l u m e 2 N o m o r 2 T a h u n 2 0 1 8 | 1 ANALISIS PEMASARAN JAHE (Zingiber officinale Rosc.) ABSTRAK Pengusahaan dan pengembangan komoditi tanaman jahe merupakan penghasil devisa negara yang potensial dihari-hari yang akan datang mengingat kegunaan tanaman jahe dalam kebutuhan manusia. Pemasaran produk pertanian cenderung merupakan proses yang agak kompleks, sehingga saluran pemasaran lebih panjang dan mencakup lebih banyak lembaga pemasaran. Penelitian ini bertujuan untuk mengetahui saluran pemasaran dan margin pemasaran pada saluran pemasaran jahe di daerah penelitian. Dalam penelitian ini, alat analisis yang digunakan adalah analisis deskriptif dan tabulasi sederhana untuk margin pemasaran. Berdasarkan hasil penelitian disimpulkan bahwa ada 5 saluran pemasaran jahe yang terdapat di daerah penelitian. Margin pemasaran yang paling rendah terdapat pada saluran pemasaran I dan margin pemasaran yang tertinggi pada saluran pemasaran III.Kata kunci : produk, pertanian, margin, komoditi ABSTRACTThe cultivation and development of ginger plant commodities is a potential future source of foreign exchange in the future due to the usefulness of ginger plants in human needs. Marketing of agricultural products tends to be a rather complex process, so the marketing channel is longer and includes more marketing agencies. This research is aimed to know marketing channel and marketing margin at ginger marketing channel in the research area. In this research, the analytical tool used is descriptive analysis and simple tabulation for marketing margin. Based on the results of the study concluded that there are 5 channels of ginger marketing contained in the research area. The lowest marketing margin is in marketing channel I and the highest marketing margin on marketing channel III.

Ginger Marketing Efficiency Through Product Innovation in Improving Farmers' Economy in Sidenreng Rappang Regency

“…The marketing function is part of the main activity that is specifically carried out to complete the marketing process by involving the role of institutions. According to (Hartati, 2018) the marketing flow of ginger is an illustration of several marketing channels involving several marketing institutions (intermediary agents, collectors, district traders, retailers, and exporter traders) who distribute ginger from the village to be delivered to domestic consumers as well as for export.…”

Analisis Peramalan Permintaan Jahe Di Masa Pandemi Covid-19 (Studi Kasus Penjualan Di Karesidenan Surakarta)

“…Jahe juga merupakan salah satu tanaman yang dapat membantu mencapai tujuan rencana pembangunan sektor pertanian bila dijalankan dengan tepat. Hal tersebut dikarenakan penjualan jahe merupakan penghasil devisa negara sehingga pengusahaan dan pengembangan komoditi tanaman jahe sangatlah penting (Hartati, 2018).…”

Phoma spp. are causal agent of white leaf spot disease of ginger in Indonesia

“…Rhizome rot disease caused by Ralstonia solanacearum is still important the most [1]. Other diseases have been reported to exist already in Indonesia, Phakopsora rust leaf spot [2,3], Phyllosticta leaf spot [3], Pyricularia diamond leaf spot [4], and gall disease of nematode [5]. Those diseases may develop in one field or even on a single plant in the short vegetative period of growing ginger.…”