During this research, the impact of internal and external variables on stock returns of consumer product companies will be examined. When discussing debt-to-equity ratios, the acronym DER, or return on equity, is commonly used (ROE). Both of these abbreviations may appear in financial statements. The acronyms CR and PER are used to refer to "current ratio" and "cost ratio" respectively. Internal factor analysis weighs heavily on these four measures. Meanwhile, inflation and interest rates on savings and current accounts are being studied as external influences. Panel data analysis and quantitative research approach were used in planning this research. The Indonesia Stock Exchange (IDX) listed 15 manufacturing companies between 2017 and 2020 as samples for this study. This research was conducted at universities in Indonesia. To do research in Indonesia, it was decided to do it. Based on a set of predetermined parameters, this sampling strategy is used. Eviews 10 was used to test this data set. The findings show that internal and external factors affect stock performance. Price and earnings ratio (PER), dividend yield (DER), and income yield (CR) all have a positive relationship, and this has an effect on stock price returns. However, the SBI interest rate and SBI ROE have minimal influence.
Keywords: stock returns, ROE, DER, CR, PER, inflation, SBI interest rate