Analisis Penggunaan Hashtag di Instagram dalam Meningkatkan Penjualan pada Usaha Thrift

Alkatili, Ali Akbar; Saputra, None Arya Budi; Zahra, Aulia; Nugraha, Reyhan Arya; Prehanto, Adi; Maesaroh, Syti Sarah

doi:10.56444/transformasi.v1i4.303

Cited by 1 publication

(2 citation statements)

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“…The features offered by Instagram support sellers to display and catalog products that can be seen by consumers well (Akbar Alkatili et al, 2022) through audio visuals, and equipped with captions to explain products in detail such as quality, size, price, and availability of goods (Sariwaty et al, 2021). Informative things about trends and stock of thrift goods on Instagram can be uploaded through Instagram feeds and stories (Radhata et al, 2023), as well as live Instagram to make virtual offers and sales (Sariwaty et al, 2021) (Sariwaty et al, 2021).…”

Section: Instagrammentioning

confidence: 99%

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Digital Communication's Role in Shaping Indonesian Thrift Culture: A Literature Review

Tsaqif Kusindriyanti,

Utari,

Sudarmo

2023

icohetech

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Thrifting is defined as the consumption of used branded fashion products at a lower price, which is often associated with a person's lifestyle and identity. The purpose of this research is to find out how the role of digital marketing communication and creative content on thrifting goods to attract young people in Indonesia. This research is a qualitative research using literature review method. The results of this study show that the utilization of digital communication in thrifting marketing is done with two media. The use of Instagram as a digital communication tool is done by: (1) uploading product information, (2) means of interactive communication with consumers, (3) use of hashtag features, and (4) marketing communication. The use of e-commerce as a digital communication tool includes: (1) eWOM and (2) live streaming. The existence of social media and e-commerce has a significant impact in increasing awareness and motivation to thrift. Innovative and creative use of digital materials is needed to strengthen brand identity and increase consumer awareness, which in turn will increase sales.

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Section: Instagrammentioning

confidence: 99%

“…The existence of hashtags allows consumers who are still unfamiliar with using and searching for the desired thrift items. Many sellers use hashtags in the description in the Instagram upload caption to make it easier for consumers to find by listing keywords (Akbar Alkatili et al, 2022).…”

Section: B) Interactive Communication With Consumersmentioning

confidence: 99%