Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah

Abstract

Abstract. Kampung Gadukan Surabaya, is a center of the village featured products ladies fashion bags in East Java. Foreign products, especially from China,became a threat to SME won in both domestic market and export market. Variations in product design and affordable price of make imported products more in demand by the public. Increased competitiveness through the realization of the strategy of product diversification as a strategy that needs to be done in the SME businesses expand reviews their markets. Through a gap analysis to obtain customer satisfaction criteria and refers to the eight dimensions of product development, the resulting that there are 20 criteria in product attributes are important by consumers. In addition, from the design concept of the initial design of products produced four factors of quality criteria that should be a priority in the product design process. The fourth factor is the quality of the quality of raw and auxiliary materials, elegant design, color and quality of the production process. Based on reviews these four factors, the quality of the products of SMEs will be expected to meet the desires of consumers.Keywords. design, SME, product design, strategy. Abstrak. Kampung Gadukan Surabaya, merupakan salah satu sentra kampung unggulan dengan produk tas fesyen wanita di Jawa Timur.Masuknya produk asing, khususnya dari China, menjadi ancaman bagi IKM didalam meraih pasar baik pasar domestik maupun pasar eksport. Variasi desain produk dan harga yang terjangkau membuat produk import menjadi lebih diminati oleh masyarakat.Peningkatan daya saing melalui realisasi strategi diversifikasi produk sebagai strategi yang perlu dilakukan IKM didalam usaha memperluas pasar mereka.Melalui analisis gap untuk

The Joint Decision of Cost Reduction Effort and Product Rollover Strategy for Fashion Items in the Presence of Strategic Consumers

“…[26] is known to be one of the first study in managing product rollover for durable goods with an improvement on the new product feature. [27] study the rollover strategy between two products where the quality of the product is subject to deteriorated over periods. Study new style introduction on fashion items, pointed out that firm's marginal production cost could deter the firm to deploy dual rollover strategies and achieve better profit [2].…”

Perancangan Sikat Pembersih Babat Sapi Untuk Meningkatkan Kenyamanan Pekerja

“…Usulan rancangan baru ini dapat meminimasi terjadinya risiko cidera terutama risiko cidera pada otot rangka sehingga hal tersebut dapat meningkatkan performansi dari pekerja itu sendiri (Adha, Yuniar, Desrianty, 2014). Dengan proses perancangan dan pengembangan produk nantinya dapat merealisasikan produk IKM yang lebih berkualitas (Hariastuti, Lukmandono, 2017). Setelah melakukan uji coba dengan menggunakan mesin yang telah dirancang, dengan mesin ini dapat memotong plastik gulung dengan rapi dan tidak membuang bahan baku karena potongan yang miring .…”

Analisis Kualitas Rancangan Point of Sale Menerapkan Metode Mean Squared Error

“…Pada penelitian ini menggunakan metode mean squared error (MSE) yang artinya perhitungan untuk menghitung rata-rata kesalahan berpangkat dengan rumus [16], [17]:…”