Analisis Saluran Pemasaran Komoditas Padi  (Studi Kasus di Desa Selasari Kecamatan Parigi Kabupaten Pangandaran)

Raspati, Aden Bayu; Yusuf, Muhamad Nurdin; Hakim, Dani Lukman

doi:10.25157/jimag.v7i1.2563

Cited by 6 publications

(4 citation statements)

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“…As Respati (2020) explains, a case study is a detailed and intensive research method that provides in-depth analysis of an organization, institution, or phenomenon, whether at the individual or societal level.…”

Section: Methodsmentioning

confidence: 99%

Examining the Economic Impact of Cayenne Pepper in Traditional Markets of Makassar City: A Price Analysis Study

2023

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The price fluctuation of cayenne pepper has significant impacts on traders' cost performance and income. Therefore, determining the economic price for selling cayenne pepper is crucial. Economic price refers to the fair price for the sale of a commodity or product. This research aims to determine the economic price of cayenne pepper at Kalimbu Market in Makassar City, using 20 traders as respondents and primary data analysis. Cost analysis and break-even point techniques were employed to determine the basic price of cayenne pepper, followed by a switching value analysis to assess the percentage change in costs that could be tolerated. The study findings reveal that the economic price for kiosk cayenne pepper traders is Rp. 57,664/Kg, while the other economic price for kiosk cayenne pepper traders is Rp. 58,068/Kg. These results imply that the selling price set by the cayenne pepper trader is IDR 60,000, resulting in a small profit that is insufficient to meet the personal and family needs of traders.

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Section: Methodsmentioning

confidence: 99%

Examining the Economic Impact of Cayenne Pepper in Traditional Markets of Makassar City: A Price Analysis Study

2023

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“…Saluran pemasaran 1 melibatkan berbagai lembaga pemasaran yaitu mulai dari pengrajin opak, pedagang pengumpul, pedagang pengecer hingga sampai kepada konsumen. Pedagang pengumpul merupakan pedagang yang membeli produk dari produsen yang dikumpulkan pada suatu tempat untuk dijual kembali ke lembaga pemasaran lain [6]. Produk opak yang dihasilkan para pengrajin opak yang ada di Desa M Sitiharjo akan diambil oleh pedagang pengumpul dengan harga Rp 10.000/Kg.…”

Section: Hasil Dan Pembahasan Saluran Pemasaranunclassified

Analisis Saluran Pemasaran Opak Singkong (Studi Kasus Di Desa M Sitiharjo Kabupaten Musi Rawas)

Ira Primalasari,

Octali

2023

KaliAgri

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The purpose of this research to analyse of marketing channel of opak cassava and analyse the costs and the amount of margin received by cassava opak craftsmen in M Sitiharjo Village.This research method uses a survey method with a case approach to opak craftsmen in M Sitiharjo Village, Musi Rawas Regency. The data used in the study used primary data and secondary data. The sampling technique of marketing institutions in this study using Snow Ball Sampling technique. The results showed that the marketing channel that occurs in opak products in M Sitiharjo Village has 4 marketing channels. The longest channel is from marketing channel 1, while the shortest channel is marketing channel 4. The highest marketing margin lies in marketing channels 2 and 3. While the highest producer's share lies in marketing channel 4. This is due to the absence of marketing institutions involved.

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“…A marketing channel is an institution through which consumers, products or goods pass from producers to consumers (Raspati et al, 2020). The more institutions that go through, the longer the marketing funnel will be.…”

Section: Marketing Channelsmentioning

confidence: 99%

Marketing Channels and Marketing Margins of Citronella Oil in Ogan Ilir District

Malini

Purbiyanti

Syaiful

2023

JIA (J. Ilm. Agribisnis)

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Marketing is a spearhead of the sustainability of a business. In marketing, a strategy is needed to increase sales; in selling citronella essential oil, a strategy is needed to increase sales. The problem citronella farmers face is the limited marketing area of citronella essential oil. In addition to the unstable prices, almost all citronella farmers in various regions of Indonesia are aware of the limited marketing area of citronella essential oil. Similar problems also occur among citronella farmers in Ogan Ilir District. Farmers face challenges accessing a wider market, and prices tend to decline yearly, causing volatility. This study aimed to analyze the marketing strategy of citronella essential oil, identify marketing channels, and calculate the marketing margin and Farmer's Share of citronella essential oil business actors. This research was conducted for one year, namely in 2022. The method used a case study. The sampling method was purposive sampling, in which the samples taken were three self-help citronella distillation businesses used a purposive sampling method, and a sample of traders used snowball sampling. The study results on citronella essential oil business actors in Ogan Ilir District showed that the business actors carried out product, price, distribution, and promotion strategies. The marketing channel of farmers’ fragrant Essential Oil Lemongrass comprised three marketing channels, namely channel one consisting of a farmer-trader collecting- factory, channel two including farmer-trader retailer-consumer, and channel three composed of farmers-collecting traders-wholesalers-factories in Padang. Marketing channel 1 had a marketing margin of IDR 30,000/liter with a farmer's Share of 83.33%. Marketing channel 2 had a marketing margin of IDR 250,000/liter, with a farmer's Share of 37.5%, and marketing channel 3 had a marketing margin of IDR 50,000, - with a farmer's Share of 75%. Marketing channel 1 was the most efficient.

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Analisis Saluran Pemasaran Komoditas Padi (Studi Kasus di Desa Selasari Kecamatan Parigi Kabupaten Pangandaran)

Cited by 6 publications

References 0 publications

Examining the Economic Impact of Cayenne Pepper in Traditional Markets of Makassar City: A Price Analysis Study

Examining the Economic Impact of Cayenne Pepper in Traditional Markets of Makassar City: A Price Analysis Study

Analisis Saluran Pemasaran Opak Singkong (Studi Kasus Di Desa M Sitiharjo Kabupaten Musi Rawas)

Marketing Channels and Marketing Margins of Citronella Oil in Ogan Ilir District

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