Analisis Situs E-Tourism Indonesia: Studi Terhadap Persebaran Geografis, Pengklasifikasian Situs Serta Pemanfaatan Fungsi Dan Fitur

Abstract

AbstrakPerkembangan e-commerce telah membawa perubahan terhadap strategi pemasaran pariwisata di berbagai negara, termasuk Indonesia. Penggunaan e-commerce pada industri pariwisata dikenal dengan terminologi e-tourism. Pemerintah telah menggelontorkan sejumlah dana yang cukup besar untuk mengembangkan e-tourism, terutama setelah diterapkannya tahun kunjungan wisata pada tahun 2008. Melalui metode observasi, penelitian ini ingin melihat pemanfaatan e-tourism sebagai media promosi pariwisata di Indonesia. Dengan menggunakan kuesioner, peneliti juga ingin melihat tanggapan dari pengguna internet tentang hal-hal yang telah baik dan hal-hal yang perlu ditingkatkan dalam situs pariwisata di Indonesia. Hasil penelitian menunjukan bahwa persebaran jumlah situs pariwisata berdasarkan provinsi belum merata. Penelitian ini juga menunjukan adanya korelasi yang tinggi antara jumlah situs dengan jumlah kedatangan wisatawan ke suatu provinsi. Sinergi antara pihak pemerintah dan swasta telah terlihat berdasarkan klasifikasi yang dihasilkan. Penelitian ini juga memetakan model evolusi situs yang dapat dimanfaatkan pihak industri untuk memeroleh target pasar yang diinginkan. Dari analisis hasil kuesioner, pengguna internet menilai aspek responsiveness dan interactivity perlu ditingkatkan, sementara faktor biaya layanan internet dan keahlian menggunakan internet bukan lagi menjadi hambatan yang berarti dalam mengakses situs pariwisata. Kata Kunci: e-commerce, e-tourism, internet, pariwisata indonesia, website AbstractThe development of e-commerce has brought changes to the tourism marketing strategies in various countries, including Indonesia. The use of e-commerce in the tourism industry terminology known as e-tourism. The government has poured a considerable amount of funds to develop e-tourism, especially after the implementation of tourist visits in 2008. Through the method of observation, this study wanted to see the use of e-tourism as a media promotion of tourism in Indonesia. By using questionnaires, the researchers also wanted to see the response from internet users about the things that have been good and the things that need to be improved in the tourism sites in Indonesia. The results showed that the distribution of the number of tourist sites by province has not equitable. The study also showed a high correlation between the number of sites by the number of tourist arrivals to the province. Synergy between the government and the private sector has been seen on the resulting classification. The study also mapped the evolutionary model of the site that can be used to obtain industry desired target market. From the analysis of the results of the questionnaire, internet users assess the responsiveness and interactivity aspects need to be improved, while the cost factor of internet services and expertise to use the internet is no longer a significant obstacle in accessing tourism sites.

Pandemics, Tourism and Communities: An Adaptive Policy From a Case Study of Indonesia

“…Etourism itself on the development of tourism in Indonesia is not a new discussion. The development of e-tourism in Indonesia already existed in 2000, where internet transactions that run were generally dominated by tourism services (e-tourism) (Shihab & Murtadho, 2012)). Furthermore, in 2014, e-tourism began to be echoed through the Minister of Tourism Arief Yahya where digital advice or e-tourism will function as promotional advice (Noviyanti, 2014).…”

Reinforcement the Independent of Cultural Village Communities by E-Tourism in Koto Sentajo

“…To support and develop tourism in Koto Sentajo Village, it is hoped that Pokdarwis can become a motor for managerial and operational e-tourism activities by mastering and implementing applications on mobile devices [18]. This is also conveyed by [19] that internet users state that the elements of responsiveness and interactivity are things that need to be prioritized. Thus the factor of internet service costs and internet expertise is no longer an obstacle to accessing tourism sites.…”

Development Stages and Online Marketing Analysis of “Open Trip” E-Tourism Websites in Indonesia

“…Some of the factors that made customers used Indonesian e-tourism websites were information quality, ease of use, security & privacy, visual appearance, trust, personalization, and fulfillment. [7]. In Indonesia, the quantity of tourist arrivals has grown by about 20% every year since 2014 and targeted to reach 20 million international visitors by 2020.…”