Analisis SOAR pada Strategi Pemasaran di Industri Jasa Finance

Zamista, Adelia Alfama; Hanafi, Hanafi

doi:10.24014/jti.v6i1.9335

Cited by 7 publications

(8 citation statements)

References 1 publication

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“…Data collection techniques This research uses two types of data, namely primary data sources and secondary sources Primary data obtained through interviews and field observations, while secondary data is derived from document data from the subject of research both directly and indirectly. The fundamental difference between SOAR and SWOT is that SOAR is an approach that focuses on opportunities and strengths compared to weaknesses and threats (Zamista & Hanafi, 2022). The SOAR analysis begins with an analysis of the external and internal environments as well as the industry to find out what opportunities are available.…”

Section: Methodsmentioning

confidence: 99%

Penta Helix A Strategy of Development of Womenpreneurs Creative Creations in The City of Tanjungbalai in The Islamic Economic Presfective

Salsabila,

Syahbudi,

Ikhsan

2024

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The aim of this research is to find out suitable development strategies to be carried out by stakeholders in developing creative craft womenpreneurs in Teluk Nibung sub-district. The method used is qualitative with the SOAR method as a determinant of the strategy proposed by the author. The result of the SOAR method is O-A, which is a strategy that uses all opportunities to develop creative seashell crafts. It has been suggested that the development of creative craft womenpreneurs in the city of Tanjungbalai really needs support from the government in the form of capital assistance, marketing and training to increase the potential of the creative economy in the city of Tanjungbalai.

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Section: Methodsmentioning

confidence: 99%

Penta Helix A Strategy of Development of Womenpreneurs Creative Creations in The City of Tanjungbalai in The Islamic Economic Presfective

Salsabila,

Syahbudi,

Ikhsan

2024

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“…A competitive marketing strategy emphasises establishing and preserving a dominant position in the target market. The five basic competitive marketing tactics are the Build Strategy, Hold Strategy, Niche Strategy, Harvest Strategy, and Deletion Strategy (Adelia, 2020).…”

Section: Competitive Marketing Strategymentioning

confidence: 99%

“…The total attractiveness value (TAS) is calculated from the calculation results by multiplying the average weight of each identification of the company's internal and external surroundings by the attractiveness value (AS) (Widiyarini, 2019). By using the application, this method is used as a basis for strategic improvement (Adelia, 2020).…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategy Analysis using SOAR and QSPM Methods in PT Cicil Solusi Mitra Teknologi

Rahmawati

Waluyo

2023

KINERJA

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Technology development is so rapid in the era of society 5.0, one of which is a financial technology company, PT Cicil Solusi Mitra Teknologi. In 2019-2021, PT Cicil Solusi Mitra Teknologi experienced a decrease in revenue, so the company must maintain its existence by using the right marketing strategy to increase its revenue. In addition, the coverage is still at 62,24% for cities and 10,82% for campuses in Indonesia that have just accessed it. This study analyses the right marketing strategy recommended to companies to overcome these problems. This research uses SOAR methods and the QSPM matrix to produce several alternative marketing strategies. The results of this study obtained an alternative strategy with the highest TAS score of 3,03, which is routinely holding attractive discount promotions at certain events regularly both to prospective users, users, and special members and maximizing to increase student interest in getting to know services and transacting in the future and this strategy becomes a top priority to be recommended in PT Cicil Solusi Mitra Teknologi.

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“…Perbedaan pada pendekatan SOAR adalah identifikasi dan fokus pada kekuatan dan peluang dibandingkan sebatas menelusuri masalah, kekurangan, kelemahan dan ancaman. Kelemahan dan ancaman tetap ada dan tidak diabaikan tetapi dirangkai ulang agar fokus sesuai dengan peluang dan hasil interview sehingga kekurangan dan ancaman dapat berubah menjadi kekuatan (Zamista, 2020)…”

Section: Teknik Analisis Dataunclassified

Strategi Pengembangan Sumber Daya Manusia Melalui Metode Analisis SOAR pada Pariwisata Syariah di Pulau Madura

Ardyansyah,

Nasrulloh

2022

JIEI

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According to data from The Global Islamic Economy Report cited by Reuters (2015) predicts that it will increase in 2019 to 238 billion dollars and represent 13% of global contests. Projections of Muslim tourists will increase so that Madura Island, which is still just developing, is able to take advantage of these opportunities and can take advantage of one of the sharia tourism development destinations that must be able to take advantage of these opportunities and prove that the Madura economy is capable and competitive. Sharia tourism is a tourism concept that makes it easy for Muslim tourists to fulfill their travel needs. The analytical method used to formulate the strategy is SOAR analysis using a matrix that is adapted to research needs. The results of this study include 1) Planning and developing tourism through the creation of promotional media, both print media and social media that are integrated with the website to attract tourists and investors. 2) Rearrange and classify tourist objects by making clear, persuasive, informative and binding regulatory plans. 3) Madura Island tour packages in collaboration with relevant agencies or travel agents. 4) Creating training and coaching activities for local youth or synergizing with local communities in an effort to build excellent service. 5) Provide facilities and infrastructure that support Madura Island tourism comprehensively, such as a safe, communicative and integrated information service center. 6) Coordinate and map areas that are tailored to the needs and expected numbers. In addition, making regulations and coaching for owners of tourist agents, owners of inns/hotels or synergizing with the surrounding community.

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Analisis SOAR pada Strategi Pemasaran di Industri Jasa Finance

Cited by 7 publications

References 1 publication

Penta Helix A Strategy of Development of Womenpreneurs Creative Creations in The City of Tanjungbalai in The Islamic Economic Presfective

Penta Helix A Strategy of Development of Womenpreneurs Creative Creations in The City of Tanjungbalai in The Islamic Economic Presfective

Marketing Strategy Analysis using SOAR and QSPM Methods in PT Cicil Solusi Mitra Teknologi

Strategi Pengembangan Sumber Daya Manusia Melalui Metode Analisis SOAR pada Pariwisata Syariah di Pulau Madura

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