Analisis Strategi Bisnis Dalam Upaya Meningkatkan Penjualan Pada Love Shop Boutique Di Bandar Lampung

Dunan, Hendri; Habiburrahman, Habiburrahman; Angestu, Berka

doi:10.36448/jmb.v11i1.1537

Cited by 5 publications

(4 citation statements)

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“…Data type What was used in this study was qualitative methods. Qualitative ATA is data in the form of sentences, words or images (Dunan et al, 2020). The primary source in this study is data collected directly by researchers through interviews with research informants, namely fisheries agribusiness owners Fish Farm who works as a cultivator.…”

Section: Methodsmentioning

confidence: 99%

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Analysis of Catfish Farming Business Development Strategy in Fish Farm Agribusiness Karang Sari Village South Lampung

Novan Ardiansyah,

Selfia Alkemega

2024

IJAMESC

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Indonesia is one of the countries that has abundant resources both from capture fisheries production and aquaculture fisheries. Catfish farming has profitable potential because the demand from the community is very high, while judging from the cultivation technique is relatively simple and quite easy. This research was conducted by analyzing how the catfish farming business development strategy in the Fish Farm Fisheries Agribusiness business of Karang Sari Village, South Lampung. The purpose of this study is to find out the catfish business development strategy in the Fish Farm Fisheries Agribusiness, this analysis method uses a qualitative analysis method using SWOT analysis in SWOT analysis divided into two groups, namely internal factors (IFAS) consisting of strengths and weaknesses and external factors (EFAS) consisting of opportunities and Threat. Based on the Internal Factor Analysis Summary (IFAS), the completeness score of all internal components (Quality and deficiency) is 3.13, while for the External Factor Analysis Summary (EFAS), it is known that from each external factor (Openings and Hazards) is 3.14. The results of the study of the SWOT analysis diagram produced are that the growth strategy is in quadrant 1, then the strategy applied is a growth strategy (Growth).

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Section: Methodsmentioning

confidence: 99%

“…According to (Dunan et al, 2020) : "Business is an activity carried out by a person or group of company people in the form of services or goods to obtain profits". The business world in the era of globalization, good marketing of products and services can take advantage of advances in information technology.…”

Section: Development Strategymentioning

confidence: 99%

Analysis of Catfish Farming Business Development Strategy in Fish Farm Agribusiness Karang Sari Village South Lampung

Novan Ardiansyah,

Selfia Alkemega

2024

IJAMESC

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“…Penggunaan survei dengan pendekatan kualitatif melibatkan metode naratif. Data yang dikumpulkan terdiri dari kalimat, kata-kata, atau gambar, menunjukkan sifat kualitatif dari informasi yang diperoleh (Dunan et al, 2020). Penelitian kualitatif berfokus pada pemahaman mendalam tentang konteks, persepsi, dan pengalaman subjek, dan ini seringkali mencakup wawancara, observasi, atau analisis konten.…”

Section: Metode Penelitianunclassified

Analisis Strategi Pengembangan Usaha Melalui Diversifikasi Produk Pada Optik Princess Di Bandar Lampung

Iqsar,

Miniawati

2024

JMD

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This study presents a business development strategy analysis for Optik Princess in Bandar Lampung. Through the SWOT, IFAS, and EFAS analysis approaches, we evaluated internal and external factors that could impact the company's performance. Findings indicate that Optik Princess possesses a good reputation and satisfactory customer service but faces limitations in product offerings and dependence on the local market. Opportunities for new service development, leveraging cutting-edge technology, and market expansion were identified as key strategies. Strategic conclusions involve responsiveness to external changes, ongoing innovation, and the strengthening of customer relations.

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“…Based on SWOT analysis, the SO (Strength-Opportunity) strategy is built and is located in Quadrant 1 (growth-oriented strategy). The strategy that must be implemented under these conditions is to support aggressive growth policies through cost leadership, differentiation and focus (Dunan et al, 2020).…”

Section: Figure 1 Cartesian Swot Diagram For Msmesmentioning

confidence: 99%

Business Strategy: Case Study of Umi, Lahadeng Corner, and Nuca MSMEs

Mustika,

Hermawan,

Siswanto

2024

JMKSP

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This research aims to know the right business strategy for Umi, Lahadeng Corner, and Nuca MSMEs. The research method uses a multi-sites case study. Also use Strength, Weakness, Opportunity, Threat (SWOT) analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. The results of using SWOT analysis show that the position of each MSME is in quadrant I, which is the most profitable situation. The right strategy in this situation is to implement policies to support and focus on aggressive growth. The results of using QSPM analysis show that an alternative strategy that Umi MSME can prioritize is collaborating with more resellers. The alternative strategy priority for Lahadeng Corner and Nuca MSME is optimizing production capacity. The last strategy alternative for Lahadeng Corner is add production equipment with maximum function. And the last strategy alternative for Umi and Nuca MSMEs is to carry out promotions. The use of SWOT and QSPM analysis in multi-sites case study and comparative research is novelty in this study. Based on the result of the SWOT and QSPM analysis, contribution of the research is can help the owners of Umi, Lahadeng Corner, and Nuca MSMEs in adopting business strategies that suit their companies.

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Analisis Strategi Bisnis Dalam Upaya Meningkatkan Penjualan Pada Love Shop Boutique Di Bandar Lampung

Cited by 5 publications

References 0 publications

Analysis of Catfish Farming Business Development Strategy in Fish Farm Agribusiness Karang Sari Village South Lampung

Analysis of Catfish Farming Business Development Strategy in Fish Farm Agribusiness Karang Sari Village South Lampung

Analisis Strategi Pengembangan Usaha Melalui Diversifikasi Produk Pada Optik Princess Di Bandar Lampung

Business Strategy: Case Study of Umi, Lahadeng Corner, and Nuca MSMEs

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