ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)  PADA USAHA KECIL MENENGAH (UKM) (Studi Kasus pada Roman Indah Ukm di Padang)

Sari, Marta Widian

doi:10.31933/jimt.v1i1.39

Cited by 3 publications

(3 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The Quantitative Strategic Planning Matrix (QSPM) is a tool utilized to objectively evaluate alternative strategies based on predetermined internal and external factors. It incorporates various elements, including alternative strategies, internal and external factors, weights assigned to each factor, Attractiveness Scores (AS) representing the attractiveness of each strategy, Total Attractiveness Score (TAS) indicating the overall attractiveness of each strategy, and Sum Total Attractiveness Score (STAS) representing the cumulative attractiveness value of all strategies (Sari 2019).…”

Section: Qspm Methodsmentioning

confidence: 99%

The Development Strategy of Waqf Insurance Benefits and Investment Benefits in Islamic Life Insurance PT. Takaful Medan Branch

Batubara,

Pujiyanti,

Syahriza

2024

IJEDR

View full text Add to dashboard Cite

This study aims to evaluate the strategy of developing waqf benefits in Sharia insurance and investment benefits in Sharia life insurance at PT Takaful Keluarga Medan, and to formulate strategic recommendations based on SWOT and QSPM analysis. The research method used is descriptive qualitative by applying SWOT and QSPM analysis. The results of the SWOT analysis show that the strategic position of PT Takaful Keluarga Medan is in quadrant 1 (positive strategy), between strengths and opportunities. Strategic recommendations include consistent development of Sharia products, increasing public trust through excellent service, platform diversification for better accessibility, training and socialization about waqf benefits, and improving the quality of human resources. QSPM analysis indicates that the prioritized development strategy is to leverage the Sharia insurance brand and enhance customer trust through digital platforms, increase the number of marketers, improve product quality, workforce understanding, and collaboration with Islamic institutions. The researchers hope that these findings can serve as considerations for students in selecting alternative strategies, while for future researchers, it is hoped that they can analyze other factors and variables not explored in this study.

show abstract

Section: Qspm Methodsmentioning

confidence: 99%

The Development Strategy of Waqf Insurance Benefits and Investment Benefits in Islamic Life Insurance PT. Takaful Medan Branch

Batubara,

Pujiyanti,

Syahriza

2024

IJEDR

View full text Add to dashboard Cite

show abstract

“…This analysis also applies SWOT analysis and Porter's Five Force analysis to obtain analysis results that are in accordance with the internal and external environmental conditions of Bakmi Phan's business, and then McFarlan Strategic Grid can be used as a medium for mapping application portfolios in accordance with research results. In research conducted by [4], the current marketing strategy for their bag products is to develop marketing after strengthening production and supply of goods in Padang. With the results of the QSPM, the most suitable alternative strategy is obtained where companies can accept apprentices or Internship students from Vocational High Schools to obtain a skilled workforce.…”

Section: Various Types Of Business Groups In Pringsewumentioning

confidence: 99%

Enterprise Architecture Planning as a Blue Print Promotion Strategy for Mahan Tapis' Business Management Group

Salim,

Muslihudin,

Fauzi

2023

JurnalTAM

View full text Add to dashboard Cite

The advances and technological developments that we enjoy today are the result of the era of globalization. The existence of technological advances in the business world is marked by the emergence and increase of Micro, Small, and Medium Enterprises (MSMEs). The problems that occur in the scope of business actors show that business actors in Pringsewu Regency still depend on simple customer-to-customer (C2C) business management. Research conducted by designing Enterprise Architecture Planning for this group of business actors is expected to be able to encourage business progress and business quality, such as changes in promotion strategies and sales transactions. Enterprise Architecture Planning (EAP) is a modern approach to planning data quality and achieving information system missions, including the steps taken to define the architecture for using information to support business and plan the implementation of that architecture. The results of the research are in the form of system architecture design, interface architecture design, and technology architecture design. The resulting architectural design allows for more open coordination between IT and business units, providing businesses with opportunities to prioritize investments and making it easy to test the current architecture against long-term goals.

show abstract

“…Untuk mengayakan pemahaman juga digunakan metode observasi terhadap eksistensi BIPA yang ada di Politeknik Negeri Bali. Analisis data digunakan dengan metode SWOT, IFAS-EFAS, dilanjutkan dengan SOAR dan QSPM (Evelyn E, 2019;Widian Sari, 2019). Selanjutnya untuk penyajian digunakan metode formal dan informal.…”

Section: Metodologiunclassified

Strategi Pengembangan Program BIPA di Politeknik Negeri Bali

Adnyana,

Sutarma,

Siwantara

2023

SENARILIP

View full text Add to dashboard Cite

The existence of the BIPA program at the Bali State Polytechnic is currently not developing optimally. In fact, in terms of feasibility, potential, position, and human resources, PNB has the opportunity to become a BIPA study centre in South Bali. This existing potential has not been managed and developed to support the internationalization of the Bali State Polytechnic as a vocational education that has a mission to be leading, professional, and able to compete internationally. This study was conducted to try to investigate and explore the problems that exist in the development of BIPA and try to find solutions, strategies, and actions that should be taken to raise the spirit of learning BIPA at the Bali State Polytechnic. The methods used in data collection are observation methods, interviews, and questionnaires with qualitative descriptive, SWOT, SOAR, and QSPM analysis as the analysis methods. This research resulted in (1) PNB needs to develop BIPA into a professional business unit with a culture-based; (2) Marketing mix strategies that need to be carried out to increase the diversification of BIPA learners today are integrated marketing with the use of social media, such as influencers and copywriting; (3) The strategy model and types of publications that can be done to attract BIPA learners to the Bali State Polytechnic are by collaborating with institutions between foreign universities both through research and teaching by utilizing digital publications such as facebook, instagram, tiktok, and others.

show abstract

ANALISIS STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) PADA USAHA KECIL MENENGAH (UKM) (Studi Kasus pada Roman Indah Ukm di Padang)

Cited by 3 publications

References 0 publications

The Development Strategy of Waqf Insurance Benefits and Investment Benefits in Islamic Life Insurance PT. Takaful Medan Branch

The Development Strategy of Waqf Insurance Benefits and Investment Benefits in Islamic Life Insurance PT. Takaful Medan Branch

Enterprise Architecture Planning as a Blue Print Promotion Strategy for Mahan Tapis' Business Management Group

Strategi Pengembangan Program BIPA di Politeknik Negeri Bali

Contact Info

Product

Resources

About