Analysing inter-media agenda setting influence between Social media and electronic media; a perspective from Pakistan

Shahzad, Farrukh; Siraj, Syed Abdul

doi:10.36968/jpdc-v04-i02-25

Cited by 3 publications

(3 citation statements)

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“…Agenda setting has two levels. The first level of agenda setting examines the meaning of objects, issues, candidates, public figures, and organizations, while the second level of agenda setting focuses on the meaning of the attributes of these objects ( McCombs, 2004, Shahzad et al 2020Hussain, S., Shahzad, F. and Hussain, M. 2020;Rawan, B., Hussain, S. and Khurshid, A. (2018).…”

Section: Literature Reviewmentioning

confidence: 99%

Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan

Shahzad,

Sadiq,

Hayat

2024

Migrat. Lett.

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The study has been designed to investigate the social media and traditional media coverage of elections 2018 in Pakistan. For social media, X (formerly Known as Twitter)) was selected and for traditional media, Geo News and Dawn Newspaper were selected. The media coverage of the selected media was examined from 2nd July 2018 to 25th July 2018 in four equal time spans. The study uses agenda setting as a theoretical frame. Using content analysis, the study addresses research questions regarding first-level agenda-setting. The results indicated that the issue agendas of X, Geo News, and Dawn were similar during the elections 2018 in Pakistan.

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Section: Literature Reviewmentioning

confidence: 99%

Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan

Shahzad,

Sadiq,

Hayat

2024

Migrat. Lett.

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“…In the past the public sphere belonged to a very selected class the well-connected and aristocratic people (Holtzhausen & Zerfass 2014). With the evolution of social media, the sphere is now more open to a variety of classes (Shahzad & Siraj 2020). Making it easy for the radicals to forward their agenda to public.…”

Section: Vitality Of Strategic Communication For Countering Violent E...mentioning

confidence: 99%

Countering Violent Extremism in Balochistan: A Case of Strategic Communication

MIR SADAAT BALOCH et al.

2023

RLJ

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Pakistan is a country that is experiencing violence in different shapes and forms such as ethnic conflicts in Balochistan and Karachi. The inactions of stakeholders have led to the creation of many religious and ethnic groups, hence increasing violent extremism in the country. As a result, different plans such as National Action Plan (NAP) to control violence in the country has not been sustainable. One the main area of failure is the online glorification of extremism and fake news management. With the help of social media and strategic communication insurgents in Balochistan have been able to recruit supporters. This paper will present the case of Balochistan for countering violent extremism with the help of strategic communication by presenting a framework. This paper suggests how stakeholders can be manged for effective communication and what are the impactions of strategic communication for countering sub nationalist violence in Balochistan.

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“…According to Lee, Lancendorfer and Lee (2005), cross-lagged correlation analysis allowed "casual interferences from correlational data to be made". Its main premise is that "if Media X causes Media Y more than Media Y causes Media X, then Media X at Time 1 correlated with Media Y at Time 2 (PX1Y2) value should be higher than Media X at Time 2 correlated with Media Y at Time 1 (PX2Y1) and also above the Rozelle-Campbell baseline value" (Campbell and Kenny 1999;Shahzad and Siraj 2020). The value also has to be higher than the Spearman (p) RHO (r) value, which is 0.05 or 0.01.…”

Section: Data Analysis Toolmentioning

confidence: 99%

The inter-media agenda-setting influence of social media activism on Egyptian news sites: a case study of violence against women (VAW)

El-Sherbiny,

Youssef,

Essam

2023

In. Lang. Cul. & Com.

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This study has three main aims which are to examine the first level of inter-media agenda-setting between social media activism & Egyptian news sites regarding VAW issues, to determine if there is a role for social media activism in setting the news sites' issue agendas & to identify news sources types used by news sites. The study conducted interviews with five Egyptian journalists and a content analysis over one month with high social media activism regarding VAW in 2022 between a purposive sample of posts on Facebook & Instagram and news from three popular news sites with different ownership types; Bawbat Al-Ahram, Al-Watan & Bawbat Al-Wafad. It applied rank order & cross-lagged correlation analyses along with Rozelle-Campell baseline. Findingsshow there is a kind of similarity between all issue agendas of the platforms and news sites in terms of rank order but there is a weak influence of social media activism regarding VAW issues on the Egyptian news sites' agendas. This can be illustrated by the no transfer of issue salience from Instagram to any of the news sites but there is a transfer of issue salience in one of the time spans only from Facebook to Al-Watan, private news site. However, journalists' mentioned that social media activism content can affect their news sites' agendas after this content meet certain conditions. Also, findings reveal that the most used news sources are external news sources especially security officials.

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Analysing inter-media agenda setting influence between Social media and electronic media; a perspective from Pakistan

Cited by 3 publications

References 0 publications

Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan

Analyzing Social Media And Traditional Media Coverage Of Elections 2018 In Pakistan

Countering Violent Extremism in Balochistan: A Case of Strategic Communication

The inter-media agenda-setting influence of social media activism on Egyptian news sites: a case study of violence against women (VAW)

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